The Internet has changed the way consumers buy products and services. Potential customers are now doing their own research online before they ever speak to someone in sales. As a result, companies that invest in content marketing and help educate their future customers ultimately increase leads, website conversions and sales. Content marketing is now one of the most critical parts of internet marketing. Without great content, all marketing efforts will suffer and achieve lower returns. At TwentySix2 Marketing, we help our clients create compelling content that engages and persuades website visitors to take the desired call to action. We have a stable of in-house and external copywriters that can transform your website into a lead generation and sales machine.
Content Marketing Services
Content Marketing Strategy
Content marketing is the practice of creating and distributing valuable content to attract, persuade, convert and retain customers. Content marketing is the art of communicating with customers and prospects without selling. It is non-interruption marketing. Instead of pitching products and services, content marketing is about delivering information that educates consumers, regardless of if or when they might buy. The essence of content marketing strategy is the belief that companies that deliver valuable information to consumers will ultimately be rewarded with their business and loyalty.
When we perform a content audit for your business, we inventory your current content and identify the gaps that need attention.
Creating the right type of content for the right target audience at the right stage of the buying lifecycle with the right frequency is what content marketing is all about. Our content marketing program helps define your customers journey and their needs along the way. We provide customer research, competitive analysis, creative briefs, content calendars, topic idea brainstorming and more.
Blogs are a great way to add relevant, meaningful content to your website and position your business as the market leader. The keys to success in blogging are choosing popular niche topics that resonate with your audience, consistently adding new content over time and connecting with other online content creators and bloggers.
Social Media Content Amplification
It is important to remember that creating great content is only the first step in attracting interest in your business. Social media networks like Twitter, LinkedIn and Facebook are really nothing more than new ways to engage potential customers by linking to content that lives on your website or blog. Getting the word out is easy with all the social networks available today. TwentySix2 helps companies manage the entire social media content amplification process and measure results.
Types of Content We Create
- White Papers
- Case Studies
- Sales Sheets
Content Marketing Qualifications
- On average, our copywriters have 10+ years experience
- Our copywriters have written content for 8,000 web pages / blog posts
- Many of our copywriters are industry veterans, including former lawyers, doctors and technology professionals
Benefits of Content Marketing
- Raise awareness about your business
- Boost search engine rankings
- Position your company as a trusted advisor
- Encourage the audience to consult you
- Populate social media channels
- Build database of contacts
- Generate new leads
- Move existing leads through the sale funnel
- Close more deals