Inbound marketing pulls people to your website. Hubspot’s definition is:
“Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.”
To create an inbound marketing machine, you must invest in content creation, search engine optimization and social media marketing. The upside of inbound marketing is that visitors come to your website organically, which costs less than paid advertising.