Watch this video from Google’s Matt Cutts explaining how Google will be evaluating the use of rel=”author” moving forward.

Authorship, online credibility and informational and contextual quality have an ever growing sense of validity. This seems to be especially true with how it all ties back these days to Google+. It is obvious that Google has been making the transition from a somewhat anonymous web to more of an identity and reputation engaging digital space for years. As an Atlanta digital marketing agency, we embrace change for our clients and keep track of blogs like this one to keep informed as best practices change.

Check out this blog post I found while searching by Ben Holbrook of the UK based SEO agency Verve Search explaining a very easy way to integrate an authorship tag with a blog to take advantage of a more personalized and identity based web. Blog