1. Make sure you have a profile photo with a recognizable headshot and complete your profile. After you’ve completed your Google+ profile, you’ll want to upload a high-quality photo that looks professional. Don’t forget that this picture will show up in the search results!
2. Make sure a byline containing your name appears on each page of your content (for example, “By Tori Barlow”).
3. Make sure your byline name matches the name on your Google+ profile.
4. Verify you have an email address (such as firstname.lastname@example.org) on the same domain.
Why should you link your Google+ profile to your content you create? Having a Google Authorship will help you rank better in search results. Overtime Google will recognize your content and start to put your website at the top of searches. For example, if you sell sunglasses and you write informative articles about your product, Google will start to view you as an expert in this field and your website will rank higher than someone without the Authorship.
Another important benefit is that if you have competitors selling similar sunglasses as you, for example, users are more inclined to trust that result even if they’ve never head of you. Trust is something that is hard to create but you have to start somewhere. Take advantage of Google Authorship and start enhancing your brand when you promote valuable content.
Follow more great advice from Tori here.