It’s no longer the day and age when only adults age 25-35 surf the internet in their free time on a desktop, before or after work and on AOL. A beautiful and scary thing now lets a vast majority of the population come to your site, open your email newsletters and purchase your products at any time of the day as many times as they want thanks to mobile devices. How much is a “vast majority?” Well, right now more than 6% of the global population owns a tablet, 20% owns a PC and 22% owns a smartphone.
What do these numbers mean?
Global smartphone penetration has exploded from 5% in 2009, to 22% of the global population. That’s an increase of about 1.3 billion smartphones in four years. PCs have only grown 6% in per-capita over the last 6 years.
So, here are some questions you should ask yourself:
1. Do I have responsive design? Responsive design is an approach to provide an optimal viewing experience across a wide range of devices. Since it is common for people to pull out their phone while waiting for an oil change or even during a business meeting to make a buying decision, it’s important to make sure your site is easy to navigate from a mobile device.
2. Are the buttons on my mobile site the most important ones to my customers? At the end of the day, it’s your customers who are trying to navigate quickly through your site while they’re on their way home or trying to quickly show someone your product. *Notice the keyword in there is quick. Are your products an option? Is “contact us” on there? What about your blogs? With the majority of things at people’s fingertips now, if your site is not up to par, the back button may be the one that visitors hit the most.
3. Am I sending out email blasts at the right time? No longer is it appropriate to randomly send out emails to your prospects or customers with no catchy tagline. Ever wonder why you wake up to many emails or why you get 5 emails on your lunch break with updates on sales? There’s a method to sending out emails nowadays and it’s because most people open them up on their mobile devices. So, be sure you’re sending out emails when your customers want to read them. Don’t know when the right time is? Run some tests. If you own a restaurant that only serves dinner, it may not be the best idea to send out an email blast at 5AM with your specials going on that evening. Instead, try a lunch time email when people start to make their dinner plans and have a better taste for that type of food.
No matter how optimized your desktop website is, it’s a good idea to really start focusing on mobile.