Ads are now labeled as Ads in Google? What is this test Google is running right now?

These bright yellow labels that are showing up to the left of paid search ads are sparking much debate in the PPC world. Many advertisers believe it will lower their CTR. In Google’s defense, this is a limited test and arguing a lower CTR for advertisers won’t be accessible until the full test has been run.

Read more about this new Google Adwords test. http://searchenginewatch.com/article/2309456/Googles-Yellow-Ads-Label-Now-Showing-on-Desktop-Searches

What do you think of the newly rolled out Ads that blend in with the organic search results?