Paid Search

1702, 2014

Why LinkedIn Ad Targeting is Awesome

By |Paid Search, SEO, Social Media|

I started working at my current job in August of 2013. I am still learning tons everyday about SEO and I am still definitely a PPC newbie. Lately, I’ve been getting a lot of great experience managing PPC campaigns – especially in Google Adwords. I’ve been helping manage several PPC campaigns and it truly is […]

1708, 2010

PPC is Quicker than SEO. True or False?

By |Paid Search, SEO|

False. PPC is not necessarily quicker then SEO, anymore. Yes, PPC used to be a quicker way to get results on search engines, and in many cases still is, however Google’s focus on providing the latest, freshest results (Google Caffeinated) and including results from blog posts and social media platforms, often within minutes, has made […]