According to Mashable and HubSpot, location-based social networks are becoming a mainstream feature of social networking. Well yes, I would say so…now that the most popular social network in the world has a location-based social network.
Facebook Places for Socialites
Individuals can sign into Facebook Places and allow Facebook to know their location. They can then add places, check-in to places and tag friends who are with them.
Facebook Places for Businesses
With Facebook Places, businesses can claim their location by simply adding the location of their business to the system. Then, similar to foursquare, official representatives of a business can claim the location as the page for their business. Advice for businesses: as soon as Facebook Places is available, claim your location!
So is Facebook Places in competition with location-based service providers such as Foursquare and Yelp? Thats to be determined. In my opinion, sure is. Unlike Yelp and Foursquare, Facebook has the added benefit that its services, such as its many applications and features and ads and business solutions, go through one central service, but thats just the opinion of one, intrigued SEOer.