Today, Twitter made many marketers happy when it announced its free Web Analytics tool. The tool, Twitter Web Analytics, is free to use and will help Web site owners understand, in general, if their activity on Twitter is driving traffic to their site. Specifically, the Twitter Web Analytics tool will help internet marketers and Web site owners determine:

  • The amount of content from your Web site that is being shared on Twitter
  • The amount of Web traffic Twitter drives to  your site
  • The effectiveness of your Twitter button on your site

Without a concrete Twitter analytics tool, it’s been tough for Twitter users and internet marketers to accurately understand the effect of their work with Twitter on their site.

We anticipated this was coming after Twitter’s acquisition of BackType, a social analytics platform, in July.

For us, internet marketers, we couldn’t be more pleased with today’s announcement as we are always looking for analytics tools…especially free ones…to help us understand what is working and what is not. This tool will also help us to better inform our clients the success of our work with the social media tool and more easily justify the impact Twitter is having on their marketing.

The Twitter Web Analytics tool will be rolled to a small pilot group of partners this week, and will be available to Web site owners in the next few weeks.