As a best practice, if you have a local business, in order to have any sort of online local presence, it is imperative that you create and optimize a Google+ Local profile. Jason Decker, author of “5 Tips to Kill the Competition in Local Search,” goes into detail about the direct correlation between optimized Google+ Local profiles and SERP dominance.
To start beating your competition by enabling people to “easily find, share and recommend your business,” here are the 5 tips Decker gives:
- Complete Your Google+ Local Profile 100%
- Make Your NAP (Name/Address/Phone Number) Consistent with All Listings
- Use All Relevant Categories for Your Business
- Solicit Legitimate Customer Reviews
- Add a Google Local Map
To learn more about staying ahead of your online competition, read the entire article here.