As a best practice, if you have a local business, in order to have any sort of online local presence, it is imperative that you create and optimize a Google+ Local profile. Jason Decker, author of “5 Tips to Kill the Competition in Local Search,” goes into detail about the direct correlation between optimized Google+ Local profiles and SERP dominance.

To start beating your competition by enabling people to “easily find, share and recommend your business,” here are the 5 tips Decker gives:

  1. Complete Your Google+ Local Profile 100%
  2. Make Your NAP (Name/Address/Phone Number) Consistent with All Listings
  3. Use All Relevant Categories for Your Business
  4. Solicit Legitimate Customer Reviews
  5. Add a Google Local Map



To learn more about staying ahead of your online competition, read the entire article here.

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