Many believe that local search marketing is becoming more difficult. Myles Anderson, author of an article titled 62% of Marketers Say Local Search is Getting Harder,┬ábelieves this is partly because of “regular product updates, algorithm changes, and increasing mobile search usage.” In order to stay on top of local optimization, one must complete several steps in order to create a long term strategy. These include:

  • Verified and optimized Google+ Listing
  • Correct, complete and well distributed business data (aka NAP, citations)
  • Plentiful unique, relevant and engaging website content
  • Positive reviews which are built up in a regular, steady manner
  • Earned links from high quality and relevant websites

To learn more, ready the full article by Mr. Anderson here: