Everyone is still very interested in checking on keyword rankings for a site, but have keyword rankings become a “shaky metric at best?” A recent post by Cyrus Shepard to the Moz Blog suggests that this may be so. And if this is true, what metrics should we be using to measure success?
Many attribute the diminished need for keyword ranking reports to the recent changes with Google’s algorithm, but others argue that there has always been an issue with using keyword ranking reports to measure the progress of a site. Because you are only tracking a certain number of keywords, you inherently are missing out on a large amount of additional data about how other keywords are affecting your traffic.
Tracking keywords is still important, but we should not use this as our only source of information. Therefore, below is a list of 10 other things we should be reporting on to improve SEO results:
- Rank Indexes
- Organic Traffic
- Referral Traffic
- Social Traffic
- Total Traffic
- Classic Links
- Social Endorsements
- Business Objectives
To learn more, you can read the post by Shepard here.