I recently found a great study on the latest analysis of the Google algorithm. It gave some pretty deep insight into how the search engine giant evaluates and ranks websites, so I started to blog about the study and the findings…

Then it occurred to me that our knowledge and expertise is the one thing that differentiates our Atlanta search engine marketing firm from other agencies. Why would I want to publish this great research? The answer is – I wouldn’t.

I subscribe to almost 40 search engine marketing blogs, not to mention the other blogs I read on affiliate marketing, link building and so on. Why would I put out the best stuff I learn for all to see (including my competitors)? I wouldn’t.

Instead, I put the study’s findings in our client only Intranet site. That way, our clients benefit, and everyone else just has to learn on their own.

Here is the free advice everyone gives about Google:

  • Google ranks sites based on your site’s link popularity
  • Page titles are very important
  • Description tags are important
  • Keyword density and good content help too

Everyone in our business knows this and now you do too!

What everyone doesn’t know is that there are little nuances that make a big difference in how your site ranks. For example, most SEO gurus will tell you that H1 tags are important. We have actually found that Google is afraid of sites that have been over optimized, so they like H2 tags and bolded text better than H1 tags. There you go – some really good, free advice.

The bad news is, this will change in six months and no longer be valid. So what happens to the average search engine marketing ‘wanna be’? They read a lot of articles and studies, but much of it is out dated and no longer valid. They can get you on the bottom of page one (which doesn’t get you much traffic), but they can’t figure out how to get you to position one (not that we do this every time either). The good news is, these changes in the industry keep our Atlanta search engine optimization firm in business! Today, social networking sites like Digg help you rank well; tomorrow – not so much. We get paid to stay on top of things.

When most SEO gurus blog or speak on panels, they keep the really good stuff that separates the experts from the ‘wanna bes’ to themselves.

Count me in that group too. 🙂