Google recently updated their algorithm to reduce the value of in-bound links from press releases, which companies were using to improve their organic search engine rankings.  Matt Cutts of Google fame has gone on record stating that press releases don’t add much value anymore – to improving rankings that is.

That said, press release still have value – if they are legit.  For any press release to be successful, whether submitting it online or in print, there is one important thing to remember if all others are forgotten – make sure it’s newsworthy. Ask yourself “would anyone be interested in reading the release outside of this company?” There is nothing worse than reading a press release written solely to promote a company and lacking real newsworthy substance.

There are several press release submission sites, but the one we still like is http://www.prweb.com.