UPDATED JANUARY 28, 2013
Google recently updated their algorithm to reduce the value of in-bound links from press releases, which companies were using to improve their organic search engine rankings. Â Matt Cutts of Google fame has gone on record stating that press releases don’t add much value anymore – to improving rankings that is.
That said, press release still have value – if they are legit. Â For any press release to be successful, whether submitting it online or in print, there is one important thing to remember if all others are forgotten – make sure itâ€™s newsworthy. Ask yourself â€œwould anyone be interested in reading the release outside of this company?â€ There is nothing worse than reading a press release written solely to promote a company and lacking real newsworthy substance.
There are several press release submission sites, but the one we still like isÂ http://www.prweb.com.