The nature of online marketing and SEO dictates that we, as marketers must constantly be on our toes and investigating the direction of the industry. New technologies and the evolution of how we interact online means that we are consistently attempting to find new ways to reach users. That’s what made a recent study by┬ácomScore Video Metrix very intriguing; (via searchenginewatch.com)

“According to data released by comScore Video Metrix, 189.2 million Americans watched 47.1 billion online content videos in November 2013, while the number of video ad views totaled 26.8 billion.

By comparison, 182 million U.S. Internet users watched nearly 40 billion online content videos in November 2012, while video ad views reached 10.5 billion.”

Well, it looks like there is a new boss in town. Make sure that your marketing plan includes text ads, display ads and video ads that market to people watching online video content- we know we sure will.

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For more information on this subject, read this article from Search Engine Watch.