If you pay attention to online marketing, then you already know that the rate of change is amazing.  New tools are constantly entering the market and other tools seem to disappear without notice.  If you go to industry trade shows like Dreamforce or Ad:Tech, you know how big the online marketing tool business is.

The truth is that online marketing is now largely driven by technology. From free tools like Google Alerts and Tweetdeck to paid tools like Salesforce and SEOmoz, the options are limitless.  The net result of all these tools is the growing number of decisions online marketers have to make about all these tools.

To get an idea of what kind of tools are out there, check out this info graphic from Chief Marketing Technologist:

Marketing Technology Landscape

Here is list of some of our favorite online marketing tools:

Free Online Marketing Tools

  • Google Analytics
  • Google Webmaster Tools
  • Bing Webmaster Tools
  • Google Keyword Research Tool
  • Advanced Google Search Operators
  • Google Alerts
  • WordPress
  • WordPress SEO by Yoast
  • Twitter
  • Tweetdeck

Paid Online Marketing Tools

  • Google Adwords
  • Open Site Explorer (Pro version from SEOmoz)
  • Raven Tools
  • Mail Chimp Email Marketing
  • Live Person (live chat)

This is just a short list of some of the tools we love.  In fact, we spend over $30 thousand a year on website marketing tools.  The possibilities are unlimited.  The only certainty is that in today’s world of online marketing things will change fast.  To survive you must be a jack of all trades, and you have to be willing and able to learn new things and change quickly.