In an age where online marketers are finding it harder and harder to pinpoint data and gather worthwhile statistics, Bing Ads has given the industry a nice little boost by announcing an update on their reporting capabilities.

This mostly effects conversion data, making it more robust and easier to use by adding the full set of conversion fields to all Performance Reports. You can also now segment by device and bid match type with all Performance Reports… and if you move from one report to the other, the Sticky Settings will keep your date range and account scope, making it easier to use and more intuitive!

There are other important changes as well, which you can find in the links below. What we are mostly happy about is the fact that Bing Ads has improved, as it tends to look and feel a bit inferior to Google Adwords. For marketers looking to try and find an SEM foothold somewhere outside of the Adwords empire, Bing Ads is making it a lot easier to feel at home.


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For more information on this subject, read this article from Search Engine Land that sums up a lot of the information quite nicely, or this post from Bing itself.