HubSpot’s 120 Awesome Marketing Stats, Charts and Graphs:

  • One third of the world’s population is on the Internet
  • US population is 300M, Number of people on do not call list 200M
  • 44% of direct mail is NEVER opened (EPA.gov Nov 2010)
  • 79% of online shoppers spend at least 50% of their time doing research
  • 57% of marketers acquired customers through blogging
  • 44% of marketers acquired customers through Twitter
  • 57% of TV viewers use the web simultaneously (Nielsen 2009)
  • 60% of all organic clicks go to the top 3 positions (Marketing Sherpa 2007)
  • Average paid search click through rate in 2010: Google 2.5%, Bing 2.8%