WordPress is an amazing website content management system. Here are some reasons why:
WordPress is Popular.
At last count over 25% of all websites were powered by WordPress. What this means to you is that finding someone to update your site is easy and affordable.
WordPress is Open Source
Unlike other web tools, WordPress is also open source so you are not dependent on a proprietary system developed by a single agency to make edits and updates.
WordPress is easy to setup, manage, and update.
You don’t have to be a developer or an HTML coder to use WordPress. All you need is an internet connection and a web browser to update your site and make edits to your content.
WordPress plugins add complex business tools to your website without having to hire a coder.
Whether you need a contact form, a video player or an image gallery, there is a plugin for that.
Powerful SEO capabilities
WordPress has many SEO features like pretty permalinks, auto-generated URLs (from the title), META data control, integration with Pingomatic and highly valuable plugins, such as Yoast’s SEO plugin make WordPress a highly competent search marketing tool.
Mobile-friendly and Responsive
WordPress is mobile friendly front to back. You can even manage a WordPress website from your phone, since the admin system is completely responsive. Developers have full control on how they build the frontend experience for WordPress websites–they are not locked into a single RWD framework–customization potential is maximized.
WordPress was built to accommodate multiple authors – a crucial feature for any serious publication or enterprise-level website. You can extend the multi-author capabilities with a powerful and free Plugin called “Editflow” to add editorial workflow capabilities to extend the benefits of a multi-author environment.
Multi-site Content Management
WordPress can be easily set-up to power a network of websites. The multi-site capabilities allow for using sub-domains, sub-directories and domains within the network. Multi-site features allow for central management of corporate, university or large organizations that have numerous business units but require centralized management.
User Role Management and Permissions
A website can easily manage the user access to tasks like creating web pages and blog posts, editing, tagging, moderating comments, managing plugins and managing other users, by assigning a specific role to each of the users. User and role management can also be extended through programming or plugins to achieve the right level of granularity for an enterprise.
Content Publishing Calendar and Workflows
With plugins like “Editflow” it’s easy to manage the content marketing process with editorial workflows, calendars, role assignments and more.
WordPress is, first and foremost, a platform for web developers. WordPress provides a lot of features that include translations, user management, HTTP requests, databases, URL routing and much, much more.
If basic security precautions are taken, WordPress can be a very secure platform on which to build websites. There are dozens of ways to make things super secure, but there are best practices that must be followed.
We recommend all clients host their sites on WP Engine, the most secure WordPress hosting platform online.