When it comes to pricing our search engine marketing services, one size does not fit all. Pricing depends on a variety of factors, including your online marketing goals and the type of services your business requires. Some of the factors analyzed that determine how we price our services include:
Scope of Work
- Services needed (SEO, paid search, content marketing, social media, web design)
- Online marketing budget
- Number of locations
- Number of keywords targeted
Online marketing can be divided into two parts – outbound marketing (paid advertising) and inbound marketing (content marketing, SEO).
Outbound Marketing (paid ads)
When it comes to paid search, display ads and most paid online advertising, there is no budget. What you have to do as a business is decide on an acceptable cost per lead and an acceptable cost per sale. When you know these numbers, your paid search ads and other online campaigns can be optimized to deliver leads and sales within these constraints. The promise of online advertising is that marketers can measure the results of all online ad spending and activities and make changes based on the success or failure in each online channel, campaign or ad. At TwentySix2 Marketing, we work hard to fulfill this promise and ensure our clients spend their advertising dollars effectively and efficiently.
Generating website leads and sales from organic marketing (i.e. search engine optimization, content marketing, social media) is not free. It costs a fair amount of money and time to create new content, build links and create buzz on social networks. However, organic marketing is less expensive than online advertising over the long-haul and once you achieve results, they tend to last a long time.
Small Business Online Marketing Pricing
The majority of our small business customers hire us to help generate more leads and/or sales by leveraging search engine optimization, paid search advertising, content creation, PR, social media and other online channels. Depending on the size and competitiveness of the markets they are targeting, most client projects fall in the range of $2,900/month to $4,900/month. We realize this is a substantial investment for a small business; however, the old adage “you get what you pay for” remains true.
Small Business Web Design Pricing
Our website design pricing ranges from $4,000 to $30,000.
Our advice is two-fold. First, don’t waste your money on an agency that gives you a substantially lower monthly rate. They often provide customers with a lot of reports but very little of the work required to get ahead online. Second, understand that getting results from online marketing takes hard work. Whether you invest in marketing today or down the road, it’s an investment every business must make. There are not short cuts or silver bullets. It’s a marathon – 26.2 miles!
Large Business Online Marketing
Over the years we have worked with many of the top Fortune 500 companies in Atlanta from AutoTrader and Coca-Cola to The Home Depot and eBay. No two projects are alike, so pricing is difficult to estimate.
Getting Started is as Easy as 1-2-3
1) If you would like to dip your toe in the water first, we invite you to request a Free Website Evaluation.
2) If you are ready to get started, let us send you a formal Online Marketing Proposal.
3) If you want to connect in person, just call our sales office directly at 404-961-3502 or schedule an appointment with our Atlanta Office (we can come to you, or you can come to our place).