1707, 2014

Google Adds Free, Useful Tool for Paid Search

By |Google, Mobile, Paid Search, SEM Tools, Tools|

Google launched a free app yesterday that allows you to access, edit and manage your adwords search campaigns. Titled “Adwords Express”, the app allows full access into campaigns, allowing you all the management capabilities that you would have on your desktop.

While it is still easier to manage and optimize campaigns on a laptop or desktop, […]

306, 2014

Google adds another log to the already confusing local listing fire

By |Google, Local Search, Online Marketing, Tools|

Your Google Local Listing used to be easy. You would set up a local listing in Google’s Local Listings for Business Dashboard, mail yourself a postcard pin, and then edit and improve your listing until the end of time.

Then, Google+ happened. And Google wanted to make Google+ a thing. Real bad.
And in order to do […]

2802, 2014

SEO Tips: Overwhelmed By Your Site Audit???

By |B2B Websites, Blogs, Ecommerce, Google, Search Engine Marketing, SEM Tools, SEO, Tools, Uncategorized|

In digital marketing a lot of success related to a website is based on how well it performs and how well a SERP can crawl each page. Interestingly enough, it is not just about SEO title tags, meta descriptions, keyword density, link building and image alt tags anymore. Obviously content quality, markups and site […]

301, 2014

Trends and Opportunities in Digital Marketing Strategy

By |B2B Websites, Blogs, Ecommerce, Google, Keyword Research, Local Search, Online Marketing, Paid Search, Search Engine Marketing, SEM Tools, SEO, Tools, Website Analytics|

Being that digital marketing is essentially inbound marketing in the truest form, analyzing trends and creating a digital marketing strategy for a client based on collected data from user engagement is the crux of the biscuit. Google also offers some pretty great information to use for this purpose through Think Insights.

This past year we saw a […]

2310, 2013

Google AND Bing Webmaster Tools: An Underrated Duo

By |Blogs, Google, Online Marketing, SEO, Tools, Website Analytics|

Here at TwentySix2, we’ve noticed that Webmaster Tools is continually undervalued by clients. Sure, Google Analytics deserves to get its share of the attention, but it doesn’t provide actionable data as easily or explicitly as Webmaster Tools.

This article we read by Search Engine Watch is a breath of fresh air as it really highlights the […]

2603, 2013

To Do List Manager

By |Tools|

There are millions of to do list managers out there.  The good news is, they all live in the cloud so they work everywhere – on your desktop, laptop, browser and on your cell phone.  The bad news is, you still have to do the work.

A to do list manager is nothing more than a […]