SEM Tools

1707, 2014

Google Adds Free, Useful Tool for Paid Search

By |Google, Mobile, Paid Search, SEM Tools, Tools|

Google launched a free app yesterday that allows you to access, edit and manage your adwords search campaigns. Titled “Adwords Express”, the app allows full access into campaigns, allowing you all the management capabilities that you would have on your desktop.

While it is still easier to manage and optimize campaigns on a laptop or desktop, […]

1004, 2014

Google Begins to Limit Paid Search Data – CUE THE JAWS THEME!!

By |Google, Paid Search, Search Engine Marketing, SEM Tools|

Search marketers have been quite unsettled for a while now as Google has limited the amount of data available in Google Analytics. They have done so to “protect the privacy” of their users who use the Search Engine while logged in under a Google account. What used to be a wealth of keyword-specific data in […]

2802, 2014

SEO Tips: Overwhelmed By Your Site Audit???

By |B2B Websites, Blogs, Ecommerce, Google, Search Engine Marketing, SEM Tools, SEO, Tools, Uncategorized|

In digital marketing a lot of success related to a website is based on how well it performs and how well a SERP can crawl each page. Interestingly enough, it is not just about SEO title tags, meta descriptions, keyword density, link building and image alt tags anymore. Obviously content quality, schema.org markups and site […]

1102, 2014

Now that’s what I’m talking about! Bing Ads offers better data with a reporting update

By |Business, Ecommerce, Online Marketing, Paid Search, Search Engine Marketing, SEM Tools|

In an age where online marketers are finding it harder and harder to pinpoint data and gather worthwhile statistics, Bing Ads has given the industry a nice little boost by announcing an update on their reporting capabilities.

This mostly effects conversion data, making it more robust and easier to use by adding the full set of […]

301, 2014

Trends and Opportunities in Digital Marketing Strategy

By |B2B Websites, Blogs, Ecommerce, Google, Keyword Research, Local Search, Online Marketing, Paid Search, Search Engine Marketing, SEM Tools, SEO, Tools, Website Analytics|

Being that digital marketing is essentially inbound marketing in the truest form, analyzing trends and creating a digital marketing strategy for a client based on collected data from user engagement is the crux of the biscuit. Google also offers some pretty great information to use for this purpose through Think Insights.

This past year we saw a […]

1812, 2013

Video Ads See Tremendous Progress in 2013

By |Online Marketing, Paid Search, SEM Tools|

The nature of online marketing and SEO dictates that we, as marketers must constantly be on our toes and investigating the direction of the industry. New technologies and the evolution of how we interact online means that we are consistently attempting to find new ways to reach users. That’s what made a recent study by comScore […]

710, 2013

Google’s Estimated Total Conversions Feature

By |Blogs, Ecommerce, Paid Search, SEM Tools|

Well it has been quite an interesting couple of months for Google.  As an Atlanta Digital Marketing Agency, we have seen the demise of the Google Adwords Keyword Tool as we knew it, implementation of the new Google Adwords Keyword Planner as well as the Hummingbird search algorithm update. We now get to experience the […]

2901, 2013

Online Marketing Toolkit

By |SEM Tools|

If you pay attention to online marketing, then you already know that the rate of change is amazing.  New tools are constantly entering the market and other tools seem to disappear without notice.  If you go to industry trade shows like Dreamforce or Ad:Tech, you know how big the online marketing tool business is.

The truth […]

1206, 2012

Changes to AdWords keyword matches – are you getting the whole story?

By |Ecommerce, Keyword Research, Paid Search, SEM Tools, Website Analytics|

Not too long after Google published their 2012 Q1 earnings announcement showing a decrease in CPCs for the second-straight quarter, we started noticing the following paragraph at the top of AdWords Help pages:
“In mid-May, we’ll be improving our exact match and phrase match options to allow your ads to show for search terms that are […]

1806, 2007

Tools for Small Business

By |SEM Tools|

Abraham Lincoln once said “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” In the business of online marketing, the best way to sharpen the tool is to find a better tool. As online marketers, we are always on the lookout for better tools for […]