When we started our marketing agency back in 2001, there were only a handful of Atlanta search engine marketing agencies. My how times have changed! Everyone seems to be trying to get into the SEM business. There are even radio and TV commercials now, which makes me laugh by the way. If you know how […]
Your Google Local Listing used to be easy. You would set up a local listing in Google’s Local Listings for Business Dashboard, mail yourself a postcard pin, and then edit and improve your listing until the end of time.
Then, Google+ happened. And Google wanted to make Google+ a thing. Real bad.
And in order to do […]
One of the best perks of working at TwentySix2 so far, for me, was getting to attend SMX East 2013 in New York City. SMX East was a meeting of the minds of search marketing, headed by Danny Sullivan and Search Engine Land.
Sure, I got the flu the moment I got on the plane and […]
In an age where online marketers are finding it harder and harder to pinpoint data and gather worthwhile statistics, Bing Ads has given the industry a nice little boost by announcing an update on their reporting capabilities.
This mostly effects conversion data, making it more robust and easier to use by adding the full set of […]
We all know that the claims of traditional SEO death are about 50% bull. The question is which 50%, and what does it mean for your company’s opportunities to make money through the internet?
While I’ve got some strong opinions on the subject, it’s not always been easy to explain things to clients and prospects. That […]
Being that digital marketing is essentially inbound marketing in the truest form, analyzing trends and creating a digital marketing strategy for a client based on collected data from user engagement is the crux of the biscuit. Google also offers some pretty great information to use for this purpose through Think Insights.
This past year we saw a […]
Last month, TwentySix2 moved offices from our Buckhead office to the Peachtree 25th Building. The 25th Building is a 10-story high-rise building, located on the corner of Peachtree and 25th streets in northwest Atlanta between Midtown and Buckhead. Peachtree 25th building was built in 1960, here it is in 1965 (on the far left.)
We are finally […]