Keyword Research

301, 2014

Trends and Opportunities in Digital Marketing Strategy

By |B2B Websites, Blogs, Ecommerce, Google, Keyword Research, Local Search, Online Marketing, Paid Search, Search Engine Marketing, SEM Tools, SEO, Tools, Website Analytics|

Being that digital marketing is essentially inbound marketing in the truest form, analyzing trends and creating a digital marketing strategy for a client based on collected data from user engagement is the crux of the biscuit. Google also offers some pretty great information to use for this purpose through Think Insights.

This past year we saw a […]

1206, 2012

Changes to AdWords keyword matches – are you getting the whole story?

By |Ecommerce, Keyword Research, Paid Search, SEM Tools, Website Analytics|

Not too long after Google published their 2012 Q1 earnings announcement showing a decrease in CPCs for the second-straight quarter, we started noticing the following paragraph at the top of AdWords Help pages:
“In mid-May, we’ll be improving our exact match and phrase match options to allow your ads to show for search terms that are […]

1205, 2007

Keyword Research

By |Keyword Research|

Keyword research is the process of identifying the keyword phrases that your potential customers type into search engines to find information about your products and services.  The goal is to identify the most popular and relevant keywords that you can target for search engine optimization and paid search.

There are many keyword research tools out there, but none of them are perfect.  In fact, if you test the same keyword phrase in each of the top keyword research tools, they will return drastically different search volume estimates.  So when you use these tools, you should understand that the goal is not to estimate the precise number of annual or monthly searches – the goal is to identify which keywords phrases are more popular than others. 


1005, 2007

Tips about Keyword Selection

By |Keyword Research|