Google just announced that they are doing away with paid search ads along the right rail for desktop computers. This changes everything! Paid search is now more important than ever, and organic search listings (driven by SEO efforts) may be less valuable than ever before.
Here is what’s changed:
PPC ads will only be on the top […]
Google launched a free app yesterday that allows you to access, edit and manage your adwords search campaigns. Titled “Adwords Express”, the app allows full access into campaigns, allowing you all the management capabilities that you would have on your desktop.
While it is still easier to manage and optimize campaigns on a laptop or desktop, […]
If you have been reading the blog posts here at TwentySix2, you have likely been hit over the head many times with a simple idea, three words long.
Mobile. Is. Important.
Have you been out in public lately? Just about everyone is staring at a phone screen, no matter where you look. Public is starting to feel […]
Your Google Local Listing used to be easy. You would set up a local listing in Google’s Local Listings for Business Dashboard, mail yourself a postcard pin, and then edit and improve your listing until the end of time.
Then, Google+ happened. And Google wanted to make Google+ a thing. Real bad.
And in order to do […]
Search marketers have been quite unsettled for a while now as Google has limited the amount of data available in Google Analytics. They have done so to “protect the privacy” of their users who use the Search Engine while logged in under a Google account. What used to be a wealth of keyword-specific data in […]
One of the best perks of working at TwentySix2 so far, for me, was getting to attend SMX East 2013 in New York City. SMX East was a meeting of the minds of search marketing, headed by Danny Sullivan and Search Engine Land.
Sure, I got the flu the moment I got on the plane and […]
According to Google, shopping campaigns are the future, and PLA campaigns will soon be in the past.
Google Shopping campaigns were introduced to all advertisers running Product Listing Ads (PLAs) in February in an attempt to make PLA set up and management easier. The shopping campaigns do three things:
Offer the availability to browse inventory directly in […]
In digital marketing a lot of success related to a website is based on how well it performs and how well a SERP can crawl each page. Interestingly enough, it is not just about SEO title tags, meta descriptions, keyword density, link building and image alt tags anymore. Obviously content quality, schema.org markups and site […]
The SEO industry is constantly changing and evolving. New platforms, devices and ways to share information all have a big implication on how we will continue to optimize sites in the future in the never-ending effort to win Google over. The basic fundamentals – creating useful, relevant, high-quality content as well as acquiring quality links […]
Jennifer Slegg did a good job, over at SEWatch, of recapping Google’s most recent update to Webmaster Tools. If you haven’t read her entry, I suggest you go read it now.
I’m not going to recap everything she wrote, but the newest update has left me with some opinions.. and some lingering questions.
Opinions About The Change
The […]