In digital marketing a lot of success related to a website is based on how well it performs and how well a SERP can crawl each page. Interestingly enough, it is not just about SEO title tags, meta descriptions, keyword density, link building and image alt tags anymore. Obviously content quality, schema.org markups and site […]
In an age where online marketers are finding it harder and harder to pinpoint data and gather worthwhile statistics, Bing Ads has given the industry a nice little boost by announcing an update on their reporting capabilities.
This mostly effects conversion data, making it more robust and easier to use by adding the full set of […]
Being that digital marketing is essentially inbound marketing in the truest form, analyzing trends and creating a digital marketing strategy for a client based on collected data from user engagement is the crux of the biscuit. Google also offers some pretty great information to use for this purpose through Think Insights.
This past year we saw a […]
As my colleagues and I begin to explore the “what” and “how” of SEO while moving into 2014, we realize that there is still a valuable industry “mobile” oriented discussion at hand for digital marketers. We have been optimizing for mobile through the construction of mobile sites and responsive design as well as engaging with social […]
Recently, I was working on a client’s PPC campaign. We had a very low CTR for one of our campaigns. We checked our ad copy, bidding strategy and several other factors. After doing some more research, we decided we needed to change the landing page that we were sending people to.
Landing pages are critical in […]
Well it has been quite an interesting couple of months for Google. Â As an Atlanta Digital Marketing Agency, we have seen the demise of the Google Adwords Keyword Tool as we knew it, implementation of the new Google Adwords Keyword Planner as well as the Hummingbird search algorithm update. We now get to experience the […]
Not too long after Google published their 2012 Q1 earnings announcement showing a decrease in CPCs for the second-straight quarter, we started noticing the following paragraph at the top of AdWords Help pages:
“In mid-May, we’ll be improving our exact match and phrase match options to allow your ads to show for search terms that are […]
I have a relatively new client that just bought a skin care products e-commerce company last spring. He hired us this August to do web design and SEO, and we just finished re-designing and launching a new site for the skin care products company. If I do say so myself, the new site is tons […]
There are a couple of great e-commerce tools we recommend to all of our e-commerce website clients. These tools let customers participate in live chat.
Each of these tools is a little different, but they’re all relatively inexpensive. Live chat tools help online visitors send quick instant messages to you so they can find what they […]