As anyone in digital marketing will tell you, there have been lots of changes in SEO as well as paid search and display advertising in the past year. As an Atlanta digital marketing agency, continue to ride the wave while asking questions such as: “What will Google take away next?” “What platforms strategies or campaigns […]
In digital marketing a lot of success related to a website is based on how well it performs and how well a SERP can crawl each page. Interestingly enough, it is not just about SEO title tags, meta descriptions, keyword density, link building and image alt tags anymore. Obviously content quality, schema.org markups and site […]
Over the years I have learned that it is best to cast a line where the fish are biting. Since a large part of my job as a search engine marketing professional is business development, it is important to know who the buyers are. Out of all of the blogs I read that are written […]
Being that digital marketing is essentially inbound marketing in the truest form, analyzing trends and creating a digital marketing strategy for a client based on collected data from user engagement is the crux of the biscuit. Google also offers some pretty great information to use for this purpose through Think Insights.
This past year we saw a […]
I am always amazed at how many large, publicly traded, B2B companies have inadequate websites and how many of them have the same issues and challenges. They have millions of dollars in sales revenue, but no one seems to own the success or failure of the website. That’s one thing about small business […]