Business Development from the Perspective of a Search Engine Marketing Professional

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Over the years I have learned that it is best to cast a line where the fish are biting. Since a large part of my job as a search engine marketing professional is business development, it is important to know who the buyers are. Out of all of the blogs I read that are written […]

SEO in 2014

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The SEO industry is constantly changing and evolving. New platforms, devices and ways to share information all have a big implication on how we will continue to optimize sites in the future in the never-ending effort to win Google over. The basic fundamentals – creating useful, relevant, high-quality content as well as acquiring quality links […]

Why LinkedIn Ad Targeting is Awesome

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I started working at my current job in August of 2013. I am still learning tons everyday about SEO and I am still definitely a PPC newbie. Lately, I’ve been getting a lot of great experience managing PPC campaigns – especially in Google Adwords. I’ve been helping manage several PPC campaigns and it truly is […]

Some PPC Tricks for an ROI Fix

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When you are auditing a large Paid Search campaign, it can seem pretty daunting. There’s so much data available in so many different campaigns and adgroups that it is hard not to get Analysis Paralysis before you even start. If you need some tricks to fix your Paid Search campaign, I’ve come up with a […]

Now that’s what I’m talking about! Bing Ads offers better data with a reporting update

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In an age where online marketers are finding it harder and harder to pinpoint data and gather worthwhile statistics, Bing Ads has given the industry a nice little boost by announcing an update on their reporting capabilities.

This mostly effects conversion data, making it more robust and easier to use by adding the full set of […]

Are Keyword Ranking Reports a Thing of the Past?

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Everyone is still very interested in checking on keyword rankings for a site, but have keyword rankings become a “shaky metric at best?” A recent post by Cyrus Shepard to the Moz Blog suggests that this may be so. And if this is true, what metrics should we be using to measure success?

Many attribute the […]

Trying to Stay Ahead of Your Competition? You’d Better Be Using Google+ Local

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As a best practice, if you have a local business, in order to have any sort of online local presence, it is imperative that you create and optimize a Google+ Local profile. Jason Decker, author of “5 Tips to Kill the Competition in Local Search,” goes into detail about the direct correlation between optimized Google+ […]

You’re Telling Me That I Can Appear at the Top of Google by Paying for Ad Space? Yes! And Here’s How You Can Start

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What’s my budget? Who’s my target? What type of ads should I use? These are all questions you may ask yourself when starting a paid advertising campaign on Google Adwords. These questions, along with many more, are great topics to brainstorm on how you’re going to leverage the best ads to the best target to […]

Don’t Let Google Stop You from Analyzing Google’s Data: 5 Coping Strategies for “(not provided)”

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If you’re looking for frequent change in your online marketing life, Google is your go-to source. It’s recent changes with keyword performance privacy makes for reporting a little more difficult. What exactly does this mean? This “(not provided)” is thanks to Google implementing “secure searches.” So, when a user searches for something in Google, they […]

Knowledge Graph Carousel in Search Results

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Google is always experimenting with ways to improve not only the order of the results but also the best way to maximize the conveyance of the information returned.

Recently they added the Carousel results to the search results on selected searches. What they said was “With a carousel at the top of the results page, you […]