About Patrick Blanchard

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So far Patrick Blanchard has created 9 blog entries.
2504, 2014

Atlanta Digital Marketing Agency Ad Spend is on the Rise

By |B2B Websites, Blogs, Business, Local Search, Online Marketing, Paid Search, Search Engine Marketing, Social Media|

As anyone in digital marketing will tell you, there have been lots of changes in SEO as well as paid search and display advertising in the past year. As an Atlanta digital marketing agency, continue to ride the wave while asking questions such as: “What will Google take away next?” “What platforms strategies or campaigns […]

404, 2014

Google Shopping Campaigns are the Future

By |Google|

According to Google, shopping campaigns are the future, and PLA campaigns will soon be in the past.

Google Shopping campaigns were introduced to all advertisers running Product Listing Ads (PLAs) in February in an attempt to make PLA set up and management easier. The shopping campaigns do three things:

Offer the availability to browse inventory directly in […]

2802, 2014

SEO Tips: Overwhelmed By Your Site Audit???

By |B2B Websites, Blogs, Ecommerce, Google, Search Engine Marketing, SEM Tools, SEO, Tools, Uncategorized|

In digital marketing a lot of success related to a website is based on how well it performs and how well a SERP can crawl each page. Interestingly enough, it is not just about SEO title tags, meta descriptions, keyword density, link building and image alt tags anymore. Obviously content quality, markups and site […]

2802, 2014

Business Development from the Perspective of a Search Engine Marketing Professional

By |B2B Websites, Blogs, Business, Reputation Management|

Over the years I have learned that it is best to cast a line where the fish are biting. Since a large part of my job as a search engine marketing professional is business development, it is important to know who the buyers are. Out of all of the blogs I read that are written […]

301, 2014

Trends and Opportunities in Digital Marketing Strategy

By |B2B Websites, Blogs, Ecommerce, Google, Keyword Research, Local Search, Online Marketing, Paid Search, Search Engine Marketing, SEM Tools, SEO, Tools, Website Analytics|

Being that digital marketing is essentially inbound marketing in the truest form, analyzing trends and creating a digital marketing strategy for a client based on collected data from user engagement is the crux of the biscuit. Google also offers some pretty great information to use for this purpose through Think Insights.

This past year we saw a […]

3112, 2013

Predictions for Mobile SEO in 2014

By |B2B Websites, Blogs, Ecommerce, Google, Local Search, Online Marketing, Search Engine Marketing, SEO, Social Media|

As my colleagues and I begin to explore the “what” and “how” of SEO while moving into 2014, we realize that there is still a valuable industry “mobile” oriented discussion at hand for digital marketers. We have been optimizing for mobile through the construction of mobile sites and responsive design as well as engaging with social […]

711, 2013

Twitter Goes Public | Blog Post From an Atlanta Search Engine Marketing Agency

By |Blogs, Social Media|

November 7, 2013

Technology never ceases to amaze me… It all starts when an idea created to solve a problem is born out of a basement or garage somewhere in middle America… or for that matter, in Silicon Valley. The true success stories are inspiring when these ideas eventually become publicly traded companies. Being that technology […]

1410, 2013

Will Google be evaluating the use of rel=”author” moving forward? | Insight from an Atlanta Digital Marketing Agency

By |Uncategorized|

Watch this video from Google’s Matt Cutts explaining how Google will be evaluating the use of rel=”author” moving forward.

Authorship, online credibility and informational and contextual quality have an ever growing sense of validity. This seems to be especially true with how it all ties back these days to Google+. It is obvious that Google has […]

710, 2013

Google’s Estimated Total Conversions Feature

By |Blogs, Ecommerce, Paid Search, SEM Tools|

Well it has been quite an interesting couple of months for Google.  As an Atlanta Digital Marketing Agency, we have seen the demise of the Google Adwords Keyword Tool as we knew it, implementation of the new Google Adwords Keyword Planner as well as the Hummingbird search algorithm update. We now get to experience the […]