As anyone in digital marketing will tell you, there have been lots of changes in SEO as well as paid search and display advertising in the past year. As an Atlanta digital marketing agency, continue to ride the wave while asking questions such as: “What will Google take away next?” “What platforms strategies or campaigns […]
According to Google, shopping campaigns are the future, and PLA campaigns will soon be in the past.
Google Shopping campaigns were introduced to all advertisers running Product Listing Ads (PLAs) in February in an attempt to make PLA set up and management easier. The shopping campaigns do three things:
Offer the availability to browse inventory directly in […]
In digital marketing a lot of success related to a website is based on how well it performs and how well a SERP can crawl each page. Interestingly enough, it is not just about SEO title tags, meta descriptions, keyword density, link building and image alt tags anymore. Obviously content quality, schema.org markups and site […]
Over the years I have learned that it is best to cast a line where the fish are biting. Since a large part of my job as a search engine marketing professional is business development, it is important to know who the buyers are. Out of all of the blogs I read that are written […]
Being that digital marketing is essentially inbound marketing in the truest form, analyzing trends and creating a digital marketing strategy for a client based on collected data from user engagement is the crux of the biscuit. Google also offers some pretty great information to use for this purpose through Think Insights.
This past year we saw a […]
Will Google be evaluating the use of rel=”author” moving forward? | Insight from an Atlanta Digital Marketing Agency
Watch this video from Google’s Matt Cutts explaining how Google will be evaluating the use of rel=”author” moving forward.
Authorship, online credibility and informational and contextual quality have an ever growing sense of validity. This seems to be especially true with how it all ties back these days to Google+. It is obvious that Google has […]
Well it has been quite an interesting couple of months for Google. Â As an Atlanta Digital Marketing Agency, we have seen the demise of the Google Adwords Keyword Tool as we knew it, implementation of the new Google Adwords Keyword Planner as well as the Hummingbird search algorithm update. We now get to experience the […]