As anyone in digital marketing will tell you, there have been lots of changes in SEO as well as paid search and display advertising in the past year. As an Atlanta digital marketing agency, continue to ride the wave while asking questions such as: “What will Google take away next?” “What platforms strategies or campaigns […]
Search marketers have been quite unsettled for a while now as Google has limited the amount of data available in Google Analytics. They have done so to “protect the privacy” of their users who use the Search Engine while logged in under a Google account. What used to be a wealth of keyword-specific data in […]
One of the best perks of working at TwentySix2 so far, for me, was getting to attend SMX East 2013 in New York City. SMX East was a meeting of the minds of search marketing, headed by Danny Sullivan and Search Engine Land.
Sure, I got the flu the moment I got on the plane and […]
According to Google, shopping campaigns are the future, and PLA campaigns will soon be in the past.
Google Shopping campaigns were introduced to all advertisers running Product Listing Ads (PLAs) in February in an attempt to make PLA set up and management easier. The shopping campaigns do three things:
Offer the availability to browse inventory directly in […]