Monthly Archives: February 2014

2802, 2014

SEO Tips: Overwhelmed By Your Site Audit???

By |B2B Websites, Blogs, Ecommerce, Google, Search Engine Marketing, SEM Tools, SEO, Tools, Uncategorized|

In digital marketing a lot of success related to a website is based on how well it performs and how well a SERP can crawl each page. Interestingly enough, it is not just about SEO title tags, meta descriptions, keyword density, link building and image alt tags anymore. Obviously content quality, schema.org markups and site […]

2802, 2014

Business Development from the Perspective of a Search Engine Marketing Professional

By |B2B Websites, Blogs, Business, Reputation Management|

Over the years I have learned that it is best to cast a line where the fish are biting. Since a large part of my job as a search engine marketing professional is business development, it is important to know who the buyers are. Out of all of the blogs I read that are written […]

2002, 2014

SEO in 2014

By |Content Marketing, Google, SEO, Social Media|

The SEO industry is constantly changing and evolving. New platforms, devices and ways to share information all have a big implication on how we will continue to optimize sites in the future in the never-ending effort to win Google over. The basic fundamentals – creating useful, relevant, high-quality content as well as acquiring quality links […]

1702, 2014

Why LinkedIn Ad Targeting is Awesome

By |Paid Search, SEO, Social Media|

I started working at my current job in August of 2013. I am still learning tons everyday about SEO and I am still definitely a PPC newbie. Lately, I’ve been getting a lot of great experience managing PPC campaigns – especially in Google Adwords. I’ve been helping manage several PPC campaigns and it truly is […]

1402, 2014

Some PPC Tricks for an ROI Fix

By |Uncategorized|

When you are auditing a large Paid Search campaign, it can seem pretty daunting. There’s so much data available in so many different campaigns and adgroups that it is hard not to get Analysis Paralysis before you even start. If you need some tricks to fix your Paid Search campaign, I’ve come up with a […]

1102, 2014

Now that’s what I’m talking about! Bing Ads offers better data with a reporting update

By |Business, Ecommerce, Online Marketing, Paid Search, Search Engine Marketing, SEM Tools|

In an age where online marketers are finding it harder and harder to pinpoint data and gather worthwhile statistics, Bing Ads has given the industry a nice little boost by announcing an update on their reporting capabilities.

This mostly effects conversion data, making it more robust and easier to use by adding the full set of […]

702, 2014

Are Keyword Ranking Reports a Thing of the Past?

By |Blogs, SEO|

Everyone is still very interested in checking on keyword rankings for a site, but have keyword rankings become a “shaky metric at best?” A recent post by Cyrus Shepard to the Moz Blog suggests that this may be so. And if this is true, what metrics should we be using to measure success?

Many attribute the […]

502, 2014

Trying to Stay Ahead of Your Competition? You’d Better Be Using Google+ Local

By |Blogs, Local Search, SEO|

 

As a best practice, if you have a local business, in order to have any sort of online local presence, it is imperative that you create and optimize a Google+ Local profile. Jason Decker, author of “5 Tips to Kill the Competition in Local Search,” goes into detail about the direct correlation between optimized Google+ […]