Monthly Archives: October 2013

3110, 2013

The Importance of Landing Pages

By |Ecommerce, Google, Online Marketing, Website Analytics, Website Design|

Recently, I was working on a client’s PPC campaign. We had a very low CTR for one of our campaigns. We checked our ad copy, bidding strategy and several other factors. After doing some more research, we decided we needed to change the landing page that we were sending people to.

Landing pages are critical in […]

2810, 2013

Why Google’s Review Ad Extensions are Important

By |Google, Paid Search, SEO|

Google’s ad extensions display extra business information in your ads such as address, phone number, webpage links or even a coupon. The newest add extension from Google is out – reviews. The review ad extension allows advertisers to include third party reviews, rankings and awards to their paid ads.

Reviews must follow Google’s policies, be under 67 characters and will be reviewed by human-based systems to ensure validity and policy compliance.

To add a new review, click the Ad Extensions tab and choose Review Extensions. You must submit a “new review” in your account, specify whether it is a paraphrase or direct quote, and provide source and source URL. It will take a couple days for the review to be approved by Google. And, as always, make sure you use a legitimate review from a reputable source.

This ad extension option can help differentiate your business in campaigns that are competing against a lot of other business bidding for the same keyword. It is also a good idea to use the review ad extensions in conjunction with multiple other ad extensions.

Google has placed extra importance on the use of ad extensions in their latest adwords ad rank algorithm. Using ad extensions can influence ad placement and cost-per-click.

To read more about Google ad extensions, visit Google’s Ad Extensions Support Page.

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2510, 2013

Why Your Search and Social Need to Align

By |Blogs, Content Marketing, Google, Online Marketing, Search Engine Marketing, SEO, Social Media|

The US economy and corporate structure has evolved to a point where specialization is the norm. Specific jobs and tasks can call for specific contractors, and while this specialization allows your company to operate with a higher chance of expertise in a given field, it can often lead to miscommunication and loss of synchronicity in […]

2310, 2013

Google AND Bing Webmaster Tools: An Underrated Duo

By |Blogs, Google, Online Marketing, SEO, Tools, Website Analytics|

Here at TwentySix2, we’ve noticed that Webmaster Tools is continually undervalued by clients. Sure, Google Analytics deserves to get its share of the attention, but it doesn’t provide actionable data as easily or explicitly as Webmaster Tools.

This article we read by Search Engine Watch is a breath of fresh air as it really highlights the […]

1710, 2013

YouTube Optimization: Local Search Benefits

By |Blogs, SEO, Social Media|

YouTube optimization is a strategy that is often overlooked, but is a tactic that can be very beneficial to the local search optimization of one’s company. It is important to remember that a YouTube video should always be compelling, and the subject should provide valuable information to the viewer. From there, you can use the […]

1510, 2013

Optimizing for Facebook: What You Need to Know

By |Blogs, Social Media|

Facebook now has the ability to, like Google, detect high quality content on your page. Jordan Kasteler tells us that like content on any web page, it is important that the content on your News Feed “be timely, relevant, trustworthy and valuable.” Learn more about how to better maximize your visibility on Facebook’s News Feed from […]

1410, 2013

Will Google be evaluating the use of rel=”author” moving forward? | Insight from an Atlanta Digital Marketing Agency

By |Uncategorized|

Watch this video from Google’s Matt Cutts explaining how Google will be evaluating the use of rel=”author” moving forward.

Authorship, online credibility and informational and contextual quality have an ever growing sense of validity. This seems to be especially true with how it all ties back these days to Google+. It is obvious that Google has […]

1110, 2013

SEO Panel RE: Hummingbird Featuring Jason Crain

By |Uncategorized|

Our very own, Jason Crain, took part in a Spinnakr blog regarding Hummingbird & Encrypted Search! Read the full discussion here:

http://spinnakr.com/blog/brand-marketing/2013/10/spinnakrtalks-5-seo-experts-weigh-in-on-hummingbird-encrypted-search/

1010, 2013

Search Engine Ranking Factors

By |Uncategorized|

Search engine algorithms are constantly changing. It’s important to make sure your website correlates with what the ranking factors are. Moz just released this data after gaining insight into the factors that may help or hurt a website’s visibility. Check out what the 2013 search engine ranking factors are and keep them in mind for […]

710, 2013

Google’s Estimated Total Conversions Feature

By |Blogs, Ecommerce, Paid Search, SEM Tools|

Well it has been quite an interesting couple of months for Google.  As an Atlanta Digital Marketing Agency, we have seen the demise of the Google Adwords Keyword Tool as we knew it, implementation of the new Google Adwords Keyword Planner as well as the Hummingbird search algorithm update. We now get to experience the […]