Changes to AdWords keyword matches – are you getting the whole story?

By |Ecommerce, Keyword Research, Paid Search, SEM Tools, Website Analytics|

Not too long after Google published their 2012 Q1 earnings announcement showing a decrease in CPCs for the second-straight quarter, we started noticing the following paragraph at the top of AdWords Help pages:
“In mid-May, we’ll be improving our exact match and phrase match options to allow your ads to show for search terms that are […]