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Company

Founded in 1978, The Home Depot, Inc. is the world’s largest home improvement specialty retailer with fiscal 2012 retail sales of more than $70 billion.  The Home Depot has more than 2,200 retail stores in the United States, Canada, Mexico and China.  HomeDepot.com is one of the largest online retail websites in the world, keeping pace with market leaders such as Walmart and Amazon.

Challenge

Four years ago when The Home Depot engaged TwentySix2 for SEO services, their website HomeDepot.com had 200,000 e-commerce product pages and they were adding almost 9,000 new product SKUs each week.  The challenge was to get all these pages optimized properly using SEO industry best practices as quickly as possible.

Solution

The Home Depot hired TwentySix2 Marketing to optimize over 100,000 high value e-commerce web pages for better organic search rankings.  We started with the highest value, highest margin products and worked our way through the list over many, many months. The project has continued for more than 3 years and the sites has grown to over a million e-commerce products.

Results

As a result of our SEO efforts and the efforts of The Home Depot, HomeDepot.com’s organic search engine traffic has more than doubled over last 3 years and profits from online sales have increase as well.  We continue to work with The Home Depot on website optimization and the success of this program has lead to additional work with the company.