Digital Marketing Assessment

Online Marketing Roadmap InsightWe begin each project with a comprehensive digital marketing assessment. We benchmark where you are today using a number of different data points and make an effort to define the size of the opportunity and the likely timeline for a positive return on investment. Some of the data we collect includes:

  • Keyword search universe
  • Organic rankings in Google, Bing and Yahoo!
  • Website strengths and weaknesses
  • Competitive strengths and weaknesses in organic search, paid search and social media
  • Website traffic and conversion analytics
  • Paid search advertising analytics

Kickoff Meeting

Following this marketing assessment, we start each client project with a kickoff meeting, either in person or by phone. In this meeting, we assess your business needs, goals and objectives. We take inventory of everything from existing products and services to customer needs and lead generation opportunities. Most kickoff meetings take between 1 to 1 ½ hours. In this meeting, we ask over 100 questions to get us familiar with your business. The topics include discussions on:

Company Information

  • Company Background
  • Products and Services
  • Target Customers
  • Value Proposition
  • Marketing Messages
  • Financial Information
  • Competition
  • Website

Sales and Marketing

  • Marketing Tactics
  • Lead Sources
  • Sales Process

Project Management Process

  • Key Stakeholders
  • Project Timeline
  • Communication Preferences