pool sunbeds around a pool with sea in background

The Problem

A swimming pool contractor in Florida was having trouble generating consistent revenue from organic search results. They were having trouble ranking for highly-searched keywords that perfectly describe their products and offerings. They needed a team that could turn their organic search traffic into a reliable source of revenue that could grow with the company in the long term.

The Results

  • Year-over-year, organic search visits climbed 113%, from 875 to 2,227 per month
  • Goal completions from organic traffic jumped from 203 to 559 per month
  • 80% of ranked keywords appear on the front page of Google
  • Keyword diversity jumped 19%

The Solution

  • Eliminated search index errors created by faulty software configuration
  • Performed intensive keyword research into thousands of variations
  • Created an editorial calendar for on-site content
  • Delivered dozens of pages of high-quality site content