506, 2014

Google to Mobile-ize New Search Engine Results

By |Business, Google, Mobile, Search Engine Marketing, SEO|

If you have been reading the blog posts here at TwentySix2, you have likely been hit over the head many times with a simple idea, three words long.
Mobile. Is. Important.

Have you been out in public lately? Just about everyone is staring at a phone screen, no matter where you look. Public is starting to feel […]

105, 2014

Brands & the Future of Links

By |Link Building, SEO|

When Google noticed that people were using links to take advantage of their algorithm, they starting rolling out a series of their friendly animal named changes. Some sites got punished. A lot of links got ignored. And then what?

The short answer is that content and link strategies now focus on quality over quantity. Links from […]

804, 2014

Google Rolls Out More Schema Support

By |Google, Online Marketing, SEO|

One of the best perks of working at TwentySix2 so far, for me, was getting to attend SMX East 2013 in New York City. SMX East was a meeting of the minds of search marketing, headed by Danny Sullivan and Search Engine Land.

Sure, I got the flu the moment I got on the plane and […]

2802, 2014

SEO Tips: Overwhelmed By Your Site Audit???

By |B2B Websites, Blogs, Ecommerce, Google, Search Engine Marketing, SEM Tools, SEO, Tools, Uncategorized|

In digital marketing a lot of success related to a website is based on how well it performs and how well a SERP can crawl each page. Interestingly enough, it is not just about SEO title tags, meta descriptions, keyword density, link building and image alt tags anymore. Obviously content quality, schema.org markups and site […]

2002, 2014

SEO in 2014

By |Content Marketing, Google, SEO, Social Media|

The SEO industry is constantly changing and evolving. New platforms, devices and ways to share information all have a big implication on how we will continue to optimize sites in the future in the never-ending effort to win Google over. The basic fundamentals – creating useful, relevant, high-quality content as well as acquiring quality links […]

1702, 2014

Why LinkedIn Ad Targeting is Awesome

By |Paid Search, SEO, Social Media|

I started working at my current job in August of 2013. I am still learning tons everyday about SEO and I am still definitely a PPC newbie. Lately, I’ve been getting a lot of great experience managing PPC campaigns – especially in Google Adwords. I’ve been helping manage several PPC campaigns and it truly is […]

702, 2014

Are Keyword Ranking Reports a Thing of the Past?

By |Blogs, SEO|

Everyone is still very interested in checking on keyword rankings for a site, but have keyword rankings become a “shaky metric at best?” A recent post by Cyrus Shepard to the Moz Blog suggests that this may be so. And if this is true, what metrics should we be using to measure success?

Many attribute the […]

502, 2014

Trying to Stay Ahead of Your Competition? You’d Better Be Using Google+ Local

By |Blogs, Local Search, SEO|

 

As a best practice, if you have a local business, in order to have any sort of online local presence, it is imperative that you create and optimize a Google+ Local profile. Jason Decker, author of “5 Tips to Kill the Competition in Local Search,” goes into detail about the direct correlation between optimized Google+ […]

1001, 2014

The Naked Brand, SEO, and Success

By |Content Marketing, Online Marketing, Reputation Management, Search Engine Marketing, SEO|

We all know that the claims of traditional SEO death are about 50% bull. The question is which 50%, and what does it mean for your company’s opportunities to make money through the internet?

While I’ve got some strong opinions on the subject, it’s not always been easy to explain things to clients and prospects. That […]

901, 2014

Google FINALLY gives us better data in WMT

By |Google, SEO, Website Analytics|

Jennifer Slegg did a good job, over at SEWatch, of recapping Google’s most recent update to Webmaster Tools. If you haven’t read her entry, I suggest you go read it now.

I’m not going to recap everything she wrote, but the newest update has left me with some opinions.. and some lingering questions.
Opinions About The Change

The […]