Paid Search

1707, 2014

Google Adds Free, Useful Tool for Paid Search

By |Google, Mobile, Paid Search, SEM Tools, Tools|

Google launched a free app yesterday that allows you to access, edit and manage your adwords search campaigns. Titled “Adwords Express”, the app allows full access into campaigns, allowing you all the management capabilities that you would have on your desktop.

While it is still easier to manage and optimize campaigns on a laptop or desktop, […]

1706, 2014

Why You Need a PPC Expert

By |Paid Search|

Paid search used to be a pretty simple tool for companies to manage but over the last few years Google has made paid search very, very complex. In the old days (early 2000s) you only had a few choices to make when setting up a new account, but my have things changed.

SEO is Harder
Yes, search […]

2504, 2014

Atlanta Digital Marketing Agency Ad Spend is on the Rise

By |B2B Websites, Blogs, Business, Local Search, Online Marketing, Paid Search, Search Engine Marketing, Social Media|

As anyone in digital marketing will tell you, there have been lots of changes in SEO as well as paid search and display advertising in the past year. As an Atlanta digital marketing agency, continue to ride the wave while asking questions such as: “What will Google take away next?” “What platforms strategies or campaigns […]

1004, 2014

Google Begins to Limit Paid Search Data – CUE THE JAWS THEME!!

By |Google, Paid Search, Search Engine Marketing, SEM Tools|

Search marketers have been quite unsettled for a while now as Google has limited the amount of data available in Google Analytics. They have done so to “protect the privacy” of their users who use the Search Engine while logged in under a Google account. What used to be a wealth of keyword-specific data in […]

1702, 2014

Why LinkedIn Ad Targeting is Awesome

By |Paid Search, SEO, Social Media|

I started working at my current job in August of 2013. I am still learning tons everyday about SEO and I am still definitely a PPC newbie. Lately, I’ve been getting a lot of great experience managing PPC campaigns – especially in Google Adwords. I’ve been helping manage several PPC campaigns and it truly is […]

1102, 2014

Now that’s what I’m talking about! Bing Ads offers better data with a reporting update

By |Business, Ecommerce, Online Marketing, Paid Search, Search Engine Marketing, SEM Tools|

In an age where online marketers are finding it harder and harder to pinpoint data and gather worthwhile statistics, Bing Ads has given the industry a nice little boost by announcing an update on their reporting capabilities.

This mostly effects conversion data, making it more robust and easier to use by adding the full set of […]

301, 2014

Trends and Opportunities in Digital Marketing Strategy

By |B2B Websites, Blogs, Ecommerce, Google, Keyword Research, Local Search, Online Marketing, Paid Search, Search Engine Marketing, SEM Tools, SEO, Tools, Website Analytics|

Being that digital marketing is essentially inbound marketing in the truest form, analyzing trends and creating a digital marketing strategy for a client based on collected data from user engagement is the crux of the biscuit. Google also offers some pretty great information to use for this purpose through Think Insights.

This past year we saw a […]

1812, 2013

Video Ads See Tremendous Progress in 2013

By |Online Marketing, Paid Search, SEM Tools|

The nature of online marketing and SEO dictates that we, as marketers must constantly be on our toes and investigating the direction of the industry. New technologies and the evolution of how we interact online means that we are consistently attempting to find new ways to reach users. That’s what made a recent study by comScore […]

2810, 2013

Why Google’s Review Ad Extensions are Important

By |Google, Paid Search, SEO|

Google’s ad extensions display extra business information in your ads such as address, phone number, webpage links or even a coupon. The newest add extension from Google is out – reviews. The review ad extension allows advertisers to include third party reviews, rankings and awards to their paid ads.

Reviews must follow Google’s policies, be under 67 characters and will be reviewed by human-based systems to ensure validity and policy compliance.

To add a new review, click the Ad Extensions tab and choose Review Extensions. You must submit a “new review” in your account, specify whether it is a paraphrase or direct quote, and provide source and source URL. It will take a couple days for the review to be approved by Google. And, as always, make sure you use a legitimate review from a reputable source.

This ad extension option can help differentiate your business in campaigns that are competing against a lot of other business bidding for the same keyword. It is also a good idea to use the review ad extensions in conjunction with multiple other ad extensions.

Google has placed extra importance on the use of ad extensions in their latest adwords ad rank algorithm. Using ad extensions can influence ad placement and cost-per-click.

To read more about Google ad extensions, visit Google’s Ad Extensions Support Page.

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710, 2013

Google’s Estimated Total Conversions Feature

By |Blogs, Ecommerce, Paid Search, SEM Tools|

Well it has been quite an interesting couple of months for Google.  As an Atlanta Digital Marketing Agency, we have seen the demise of the Google Adwords Keyword Tool as we knew it, implementation of the new Google Adwords Keyword Planner as well as the Hummingbird search algorithm update. We now get to experience the […]