Online Marketing

1707, 2015

You Need Leads, Not Followers

By |Online Marketing|

When we started our marketing agency back in 2001, there were only  a handful of Atlanta search engine marketing agencies.  My how times have changed!  Everyone seems to be trying to get into the SEM business.  There are even radio and TV commercials now, which makes me laugh by the way.  If you know how […]

306, 2014

Google adds another log to the already confusing local listing fire

By |Google, Local Search, Online Marketing, Tools|

Your Google Local Listing used to be easy. You would set up a local listing in Google’s Local Listings for Business Dashboard, mail yourself a postcard pin, and then edit and improve your listing until the end of time.

Then, Google+ happened. And Google wanted to make Google+ a thing. Real bad.
And in order to do […]

2504, 2014

Atlanta Digital Marketing Agency Ad Spend is on the Rise

By |B2B Websites, Blogs, Business, Local Search, Online Marketing, Paid Search, Search Engine Marketing, Social Media|

As anyone in digital marketing will tell you, there have been lots of changes in SEO as well as paid search and display advertising in the past year. As an Atlanta digital marketing agency, continue to ride the wave while asking questions such as: “What will Google take away next?” “What platforms strategies or campaigns […]

804, 2014

Google Rolls Out More Schema Support

By |Google, Online Marketing, SEO|

One of the best perks of working at TwentySix2 so far, for me, was getting to attend SMX East 2013 in New York City. SMX East was a meeting of the minds of search marketing, headed by Danny Sullivan and Search Engine Land.

Sure, I got the flu the moment I got on the plane and […]

503, 2014

Everything You Need To Know About Link Building In Two Minutes

By |Content Marketing, Link Building, Online Marketing|

There are two kinds of people who are afraid of link building in 2014.

People who ignore link building until Matt Cutts has something to say about paid links and press releases
People who thought paid link strategies were ever a guaranteed, long term strategy for gaming the system

And, wherever there’s fear, there’s yet another group of […]

1102, 2014

Now that’s what I’m talking about! Bing Ads offers better data with a reporting update

By |Business, Ecommerce, Online Marketing, Paid Search, Search Engine Marketing, SEM Tools|

In an age where online marketers are finding it harder and harder to pinpoint data and gather worthwhile statistics, Bing Ads has given the industry a nice little boost by announcing an update on their reporting capabilities.

This mostly effects conversion data, making it more robust and easier to use by adding the full set of […]

1001, 2014

The Naked Brand, SEO, and Success

By |Content Marketing, Online Marketing, Reputation Management, Search Engine Marketing, SEO|

We all know that the claims of traditional SEO death are about 50% bull. The question is which 50%, and what does it mean for your company’s opportunities to make money through the internet?

While I’ve got some strong opinions on the subject, it’s not always been easy to explain things to clients and prospects. That […]

301, 2014

Trends and Opportunities in Digital Marketing Strategy

By |B2B Websites, Blogs, Ecommerce, Google, Keyword Research, Local Search, Online Marketing, Paid Search, Search Engine Marketing, SEM Tools, SEO, Tools, Website Analytics|

Being that digital marketing is essentially inbound marketing in the truest form, analyzing trends and creating a digital marketing strategy for a client based on collected data from user engagement is the crux of the biscuit. Google also offers some pretty great information to use for this purpose through Think Insights.

This past year we saw a […]

3112, 2013

Predictions for Mobile SEO in 2014

By |B2B Websites, Blogs, Ecommerce, Google, Local Search, Online Marketing, Search Engine Marketing, SEO, Social Media|

As my colleagues and I begin to explore the “what” and “how” of SEO while moving into 2014, we realize that there is still a valuable industry “mobile” oriented discussion at hand for digital marketers. We have been optimizing for mobile through the construction of mobile sites and responsive design as well as engaging with social […]

2612, 2013

New TwentySix2 Office

By |Online Marketing|

Last month, TwentySix2 moved offices from our Buckhead office to the Peachtree 25th Building. The 25th Building is a 10-story high-rise building, located on the corner of Peachtree and 25th streets in northwest Atlanta between Midtown and Buckhead. Peachtree 25th building was built in 1960, here it is in 1965 (on the far left.)

We are finally […]