Content Marketing

2403, 2014

What Makes Viral Content Viral

By |Content Marketing|

I recently got a link forwarded to me from a lawyer friend of mine.  I usually don’t open those joke emails or political emails that everyone sends around.  Yes, they are probably very entertaining and/or informative, but I don’t have time for such nonsense.  However, my friends email baited me with the headline:

This Millionaire Playboy […]

1903, 2014

Marketing is Complicated

By |Content Marketing|

When we started our Atlanta search marketing agency back in ‘the good old days’ of 2001, we had just three employees working out of a small condo on Roswell Road. We didn’t know it back then, but online marketing was easy in 2001. Search engine optimization and paid search were in their infancy and most […]

503, 2014

Everything You Need To Know About Link Building In Two Minutes

By |Content Marketing, Link Building, Online Marketing|

There are two kinds of people who are afraid of link building in 2014.

People who ignore link building until Matt Cutts has something to say about paid links and press releases
People who thought paid link strategies were ever a guaranteed, long term strategy for gaming the system

And, wherever there’s fear, there’s yet another group of […]

2002, 2014

SEO in 2014

By |Content Marketing, Google, SEO, Social Media|

The SEO industry is constantly changing and evolving. New platforms, devices and ways to share information all have a big implication on how we will continue to optimize sites in the future in the never-ending effort to win Google over. The basic fundamentals – creating useful, relevant, high-quality content as well as acquiring quality links […]

2001, 2014

What To Say, What Not To Say

By |Blogs, Content Marketing|

One of the most popular posts on almost every blog this time of year is a roundup of the most popular blog posts for previous year – 2013.  While we have a few interesting and popular blog posts on our own blog, I thought it might be even more interesting to share the blog posts […]

1001, 2014

The Naked Brand, SEO, and Success

By |Content Marketing, Online Marketing, Reputation Management, Search Engine Marketing, SEO|

We all know that the claims of traditional SEO death are about 50% bull. The question is which 50%, and what does it mean for your company’s opportunities to make money through the internet?

While I’ve got some strong opinions on the subject, it’s not always been easy to explain things to clients and prospects. That […]

2012, 2013

Hummingbirds, Pandas and Penguins, Oh my!

By |Content Marketing, Google, Online Marketing, SEO|

Google’s 2013 Year End Review
Google underwent a lot of changes this year, as there were 3 different algorithm changes keeping marketers on their toes. While many SEOs lament the changes Google constantly makes, the Search Engine giant claims to simply be trying to provide the best, most accurate results for their users. Here are the […]

2510, 2013

Why Your Search and Social Need to Align

By |Blogs, Content Marketing, Google, Online Marketing, Search Engine Marketing, SEO, Social Media|

The US economy and corporate structure has evolved to a point where specialization is the norm. Specific jobs and tasks can call for specific contractors, and while this specialization allows your company to operate with a higher chance of expertise in a given field, it can often lead to miscommunication and loss of synchronicity in […]

805, 2013

The Science of Persuasion

By |Content Marketing|

Here is a great video that explains the science of persuasion and how it works.  The videos covers 1) reciprocity, 2) scarcity, 3) authority, 4) consistency, 5) liking and 6) consensus.

 

1202, 2013

Getting Things Done in a Content Marketing World

By |Content Marketing|

A client recently asked me how his employees could help our agency in marketing their company.  The business and the website are relatively new, so the CEO is desperate for new leads.  He has a team of smart, aggressive, motivated sales people who want to help the business grow, but they don’t know where to […]