2504, 2014

Atlanta Digital Marketing Agency Ad Spend is on the Rise

By |B2B Websites, Blogs, Business, Local Search, Online Marketing, Paid Search, Search Engine Marketing, Social Media|

As anyone in digital marketing will tell you, there have been lots of changes in SEO as well as paid search and display advertising in the past year. As an Atlanta digital marketing agency, continue to ride the wave while asking questions such as: “What will Google take away next?” “What platforms strategies or campaigns […]

2802, 2014

SEO Tips: Overwhelmed By Your Site Audit???

By |B2B Websites, Blogs, Ecommerce, Google, Search Engine Marketing, SEM Tools, SEO, Tools, Uncategorized|

In digital marketing a lot of success related to a website is based on how well it performs and how well a SERP can crawl each page. Interestingly enough, it is not just about SEO title tags, meta descriptions, keyword density, link building and image alt tags anymore. Obviously content quality, schema.org markups and site […]

2802, 2014

Business Development from the Perspective of a Search Engine Marketing Professional

By |B2B Websites, Blogs, Business, Reputation Management|

Over the years I have learned that it is best to cast a line where the fish are biting. Since a large part of my job as a search engine marketing professional is business development, it is important to know who the buyers are. Out of all of the blogs I read that are written […]

702, 2014

Are Keyword Ranking Reports a Thing of the Past?

By |Blogs, SEO|

Everyone is still very interested in checking on keyword rankings for a site, but have keyword rankings become a “shaky metric at best?” A recent post by Cyrus Shepard to the Moz Blog suggests that this may be so. And if this is true, what metrics should we be using to measure success?

Many attribute the […]

502, 2014

Trying to Stay Ahead of Your Competition? You’d Better Be Using Google+ Local

By |Blogs, Local Search, SEO|

 

As a best practice, if you have a local business, in order to have any sort of online local presence, it is imperative that you create and optimize a Google+ Local profile. Jason Decker, author of “5 Tips to Kill the Competition in Local Search,” goes into detail about the direct correlation between optimized Google+ […]

3001, 2014

You’re Telling Me That I Can Appear at the Top of Google by Paying for Ad Space? Yes! And Here’s How You Can Start

By |Blogs|

What’s my budget? Who’s my target? What type of ads should I use? These are all questions you may ask yourself when starting a paid advertising campaign on Google Adwords. These questions, along with many more, are great topics to brainstorm on how you’re going to leverage the best ads to the best target to […]

2801, 2014

Don’t Let Google Stop You from Analyzing Google’s Data: 5 Coping Strategies for “(not provided)”

By |Blogs|

If you’re looking for frequent change in your online marketing life, Google is your go-to source. It’s recent changes with keyword performance privacy makes for reporting a little more difficult. What exactly does this mean? This “(not provided)” is thanks to Google implementing “secure searches.” So, when a user searches for something in Google, they […]

2001, 2014

What To Say, What Not To Say

By |Blogs, Content Marketing|

One of the most popular posts on almost every blog this time of year is a roundup of the most popular blog posts for previous year – 2013.  While we have a few interesting and popular blog posts on our own blog, I thought it might be even more interesting to share the blog posts […]

301, 2014

Trends and Opportunities in Digital Marketing Strategy

By |B2B Websites, Blogs, Ecommerce, Google, Keyword Research, Local Search, Online Marketing, Paid Search, Search Engine Marketing, SEM Tools, SEO, Tools, Website Analytics|

Being that digital marketing is essentially inbound marketing in the truest form, analyzing trends and creating a digital marketing strategy for a client based on collected data from user engagement is the crux of the biscuit. Google also offers some pretty great information to use for this purpose through Think Insights.

This past year we saw a […]

3112, 2013

Predictions for Mobile SEO in 2014

By |B2B Websites, Blogs, Ecommerce, Google, Local Search, Online Marketing, Search Engine Marketing, SEO, Social Media|

As my colleagues and I begin to explore the “what” and “how” of SEO while moving into 2014, we realize that there is still a valuable industry “mobile” oriented discussion at hand for digital marketers. We have been optimizing for mobile through the construction of mobile sites and responsive design as well as engaging with social […]