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Google Begins to Limit Paid Search Data – CUE THE JAWS THEME!!

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Search marketers have been quite unsettled for a while now as Google has limited the amount of data available in Google Analytics. They have done so to “protect the privacy” of their users who use the Search Engine while logged in under a Google account. What used to be a wealth of keyword-specific data in […]

Google Rolls Out More Schema Support

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One of the best perks of working at TwentySix2 so far, for me, was getting to attend SMX East 2013 in New York City. SMX East was a meeting of the minds of search marketing, headed by Danny Sullivan and Search Engine Land.

Sure, I got the flu the moment I got on the plane and […]

Google Shopping Campaigns are the Future

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According to Google, shopping campaigns are the future, and PLA campaigns will soon be in the past.

Google Shopping campaigns were introduced to all advertisers running Product Listing Ads (PLAs) in February in an attempt to make PLA set up and management easier. The shopping campaigns do three things:

Offer the availability to browse inventory directly in […]

Get on the Mobile Train. Toot Toot!

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Everyone’s doing it and it’s transforming the way we live, work and play. It’s mobile. Is your company taking all the right measures to ensure your mobile experience is the best for your audience?

It’s no longer the day and age when only adults age 25-35 surf the internet in their free time on a desktop, […]

Got Google+ Authorship?

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Link your Google+ profile to the content you create.

1. Make sure you have a profile photo with a recognizable headshot and complete your profile. After you’ve completed your Google+ profile, you’ll want to upload a high-quality photo that looks professional. Don’t forget that this picture will show up in the search results!

2. Make sure a […]

What Makes Viral Content Viral

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I recently got a link forwarded to me from a lawyer friend of mine.  I usually don’t open those joke emails or political emails that everyone sends around.  Yes, they are probably very entertaining and/or informative, but I don’t have time for such nonsense.  However, my friends email baited me with the headline:

This Millionaire Playboy […]

Marketing is Complicated

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When we started our Atlanta search marketing agency back in ‘the good old days’ of 2001, we had just three employees working out of a small condo on Roswell Road. We didn’t know it back then, but online marketing was easy in 2001. Search engine optimization and paid search were in their infancy and most […]

The Mobile Site Audit You Need To Do Right Now

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We work with a lot of companies to get mobile sites right. Whether we opt for responsive design, a subdomain, or a simplified static version of the site, ensuring that search engines find and index mobile site properly is an important step in any meaningful SEO plan.

Luckily, the people over at Moz have done it […]

Everything You Need To Know About Link Building In Two Minutes

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There are two kinds of people who are afraid of link building in 2014.

People who ignore link building until Matt Cutts has something to say about paid links and press releases
People who thought paid link strategies were ever a guaranteed, long term strategy for gaming the system

And, wherever there’s fear, there’s yet another group of […]

SEO Tips: Overwhelmed By Your Site Audit???

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In digital marketing a lot of success related to a website is based on how well it performs and how well a SERP can crawl each page. Interestingly enough, it is not just about SEO title tags, meta descriptions, keyword density, link building and image alt tags anymore. Obviously content quality, schema.org markups and site […]