TwentySix2 Marketing Blog

Forums are these wonderful little creations that open up all sorts of topics to anyone with a question or just gathering information. They are usually niche-oriented because a forum that catered to all the questions anyone needed answered would be called the “Chaos forum.”

SEO is one of those industries that you can’t really learn everything about because it is constantly changing. I began my job a while ago and I still struggle to keep up with all the new lingo, tips and tactics that SEOers come up with daily. So, I go to a forum to check out latest news and happenings.

Do not be afraid of them! Forums are a way for everyone to advance their knowledge of a subject. If you ask a question and let current users know you are new, they will most always be kind to you and offer some REALLY great advice (just make sure your post is original. Sometimes they get a little miffed at repeated questions, which is understandable).

So without further ado, here are my top picks for SEO forums to get started in:

Guaranteed, any question you have has already been asked in one of these places, so do a little digging, read the posts and comments and you’ll probably come out of the forum way more educated than you were going in and good luck! –>

Every now and then people in this industry, like most others, get together for a little shindig, an awards ceremony. I was poking around for local and national award shows and came across this little gem, appropriately named SEM Awards.
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During my daily reading of Search Engine Land I was reading Google Free Fridays and Danny Sullivan mentioned his new product, Sphinn.

I took an initial look at Sphinn and all I have to say is wow, it’s great. Digg is for the techies, Reddit is for random weird stuff but Sphinn is a collection of articles from all over the place about SEO! What a great and NOVEL idea. So if you need an extra resource to get a glimpse of who’s who in SEO or just learn a little more information, this is a fantastic starting point. Kudos to you Danny and the rest of Search Engine Land. A product the web can be proud of!

Having a website entitles you to no privacy, leaving every company on the Internet equally vulnerable to their enemies. Now, this sounds like a bad thing, but there is an advantage to this openness and I have already said it. EVERY company is equally open to scrutiny, meaning you have the same chance as everyone else to spy on the competition.
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Being new to the world of search engine marketing is daunting. There is an entirely new vocabulary you have to learn that has yet to be adopted by Merriam Webster. So in my desperate searches to find out what META tags, SERPs, backlinks and CTR’s were, I stumbled upon this wonderful little index that answered all of my questions.

There are three very handy and very obvious ways to search the contents of Search Engine Dictionary.

Use the alphabet at the bottom of the page, on the right hand side or search a keyword using the query box.

Anyway you go about searching for the words will certainly save you time and help you figure out the jumble that is internet lingo.

Keyword research is the process of identifying the keyword phrases that your potential customers type into search engines to find information about your products and services.  The goal is to identify the most popular and relevant keywords that you can target for search engine optimization and paid search.

There are many keyword research tools out there, but none of them are perfect.  In fact, if you test the same keyword phrase in each of the top keyword research tools, they will return drastically different search volume estimates.  So when you use these tools, you should understand that the goal is not to estimate the precise number of annual or monthly searches - the goal is to identify which keywords phrases are more popular than others. 

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Here is list of some of the best seach engine marketing tool sites on the Web. Enjoy!

• http://www.webconfs.com/
• http://tools.seobook.com/

Search engine spiders crawl websites and read the content on each page. However, some site designs are too complex for spiders to crawl and correctly index the pages. Some things that can confuse search engine spiders include:

• Flash websites
• Pages built in frames
• Sites that don’t have a sitemap

If you want to know if your site is easily crawled, try out this search engine simulator tool.

Google provides a variety of advanced search tools. One of the best tools is called “Google Operators” . Google Operators are powerful search functions that can help you learn a lot about your site and your competitors.
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