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TwentySix2 Marketing Blog

Creating Online Dominance

Brand protection in the form of a simple e-mail

July 26th, 2007 by Katy Orell

Have you ever had a moment of narcissism and Googled yourself? You might be surprised at what you’ll find. It’s amazing how fast your words can get picked up, twisted and turned around and BAM…you’ve got bad press, leaving you to sit there, saying, “wait, I had press?”

Because information is no longer sacred and because privacy seems to be a thing of the past, you and your good name may be a target for malicious burglary. That’s right, I said it, there are name burglars out there. And not only can they take YOUR name, but your company’s as well. Good news? There is a great solution to this criminal problem.
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“This is a stick up…..gimme all your domain names!”

May 25th, 2007 by Katy Orell

Everyone likes a quick solution to something. In our society, we are consumed with getting desired results with minimal effort. A great example of this is weight loss via diet pills or even fast food. We barely wait on anything anymore. Unfortunately, with this consummation come other, more devastating avenues to get results in the “get rich quick” scheme of things.

With the internet, as with most things, people will find ways to cheat their way to the top. And as clever as thieves can be, their actions are generally prompted by pure monetary greed. One of the most disturbing cases of internet thievery is domain hijacking, where identity theft is used to trick the domain registrar into allowing the hijacker to change the registration information to steal control of an unexpired domain from the legitimate owner.

Ever heard of the Sex.com case, one of the biggest internet rip offs in history?

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