Getting the Most Bang out of your Online Press Release
May 10th, 2007 by 
Katy Orell
Search engine optimization (SEO) is the practice of editing the content and design of a website in an effort to rank well for specific keyword phrases. SEO has been implemented by many companies to increase their online footprint, traffic and profit.
This same theory of optimizing sites to be search engine friendly is now being applied to press releases. By optimizing a press release through use of anchor text (linked keywords) relevant to your business, you can increase visibility and awareness for your products and services.
Posted in Online PR | 
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