MSN Acquires aQuantive - Steps up to Google and Yahoo!
May 18th, 2007 by 
Katy Orell
The story officially broke today, MSN is in the running with Google’s DoubleClick and Yahoo’s RightMedia with their $6 billion buyout of online advertising company, aQuantive.
MSN has officially spent the most money as well, with DoubleClick costing Google $3.1 billion and RightMedia costing Yahoo! only $680 million.
According to Steve Ballmer, Microsoft’s Chief Executive, “the advertising industry is evolving and growing at an incredible pace, moving increasingly toward online and IP-served platforms, which dramatically increases the importance of software for this industry.”
Get the whole story at MSN News.
Posted in MSN | 
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