TwentySix2 Marketing Blog

Who would’ve thought that a t-shirt with a simple message could cause a chain reaction resulting in brand awareness and possibly, buyers?
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Keyword research is the process of identifying the keyword phrases that your potential customers type into search engines to find information about your products and services.  The goal is to identify the most popular and relevant keywords that you can target for search engine optimization and paid search.

There are many keyword research tools out there, but none of them are perfect.  In fact, if you test the same keyword phrase in each of the top keyword research tools, they will return drastically different search volume estimates.  So when you use these tools, you should understand that the goal is not to estimate the precise number of annual or monthly searches - the goal is to identify which keywords phrases are more popular than others. 

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I have been charged with the task of cooking dinner for my family. I wasn’t sure what to make but wanted to avoid a trip to the grocery store. I decided to rely on Google to give me recipes using keywords I could think of relating to food already at home. I did a keyword search for “chicken noodle” but my results yielded extraneous links. So, I refined my search to “asian chicken noodle recipe” in hopes of improving the outcome. The results were more precise this time and gave me exactly what I needed.

Not everyone doing a search on the internet will be seeking a chicken noodle recipe, but the point of all this is to emphasize how important keywords really are when conducting a specific search. They are the main tool that visitors on the web use when accessing pages and pages of content, whether it be a book, vacation rental or in my case, a simple recipe.

With the billions of items posted on the internet and the trillions of ways to search for them, finding the best keywords to describe what your site provides is vital to a successful online campaign. Choosing these keywords has to start with two very important things: selection and optimization.
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