TwentySix2 Marketing Blog

According to Technorati, there are over 80+ million blogs and counting.  So how do you start marketing your blog so that it stands out in the clutter?

Here are some basic blog marketing tactics:

• Post regularly (we’ve been slack lately - too busy)
• Claim your blog on Techorati
• Submit you blog to Google Blog Search
• Sign up for Feedburner
• Create keyword rich headlines, such as “Marketing Your Blog“
• Link to other well know blogs 
• Add WordPress plugins for SEO
• Submit your blog URL to paid directories with categories for blogs (Yahoo, bCentral, BOTW, JoeAnt)
• Submit a search engine friendly press release about your blog throught PRWeb
• Build links to your blog
• Comment on other blogs
• Setup Google Analytics and track your blog
• Print your blog on your collateral / Add it to your email signature

For more advice on marketing your blog, check out these entries on marketing your blog from ProBlogger or TopRankBlog.

Most everyone has a blog, or two. There are about 75 million bloggers out there and the one thing we all have in common is the desire to gain readers. We write to inform or entertain and we want our words to be read by others.

But how can that be done you say? I have compiled a list of five ways that readers will turn into your trusty right hand (wo)man:
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With all the buzz about blogs, you’d think that people with really popular blogs would make tons of money. There are people in the blogosphere claiming to get $100,000 checks each month from Google for their AdWords campaigns. And maybe they do, but how many of those bloggers are out there and should we all aspire to this lofty goal?
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David Sifry is the CEO of Technorati, and he had written a great post on The State of the Blogosphere and Social Media. It provides great information on blogs and other social media trends. Great information!

Here is a quick summary:

• 70 million weblogs
• About 120,000 new weblogs each day
• 1.5 million posts per day
• Growing from 35 to 75 million blogs took 320 days
• 22 blogs among the top 100 blogs among the top 100 sources linked to in Q4 2006 - up from 12 in the prior quarter
• Japanese the #1 blogging language at 37%
• English second at 33%
• Chinese third at 8%
• Tracking 230 million posts with tags or categories
• 35% of all February 2007 posts used tags

With over 70 million blogs on the Web, searching for the best blogs can be an overwhelming process.  The good news is, there are a lot of “Top Blog” lists out there.  Everyone likes a Top 10 list - especially in the blogosphere where we like to scan.

The most well known top blog list is from Technorati.  This a list of the Top 100 Most Popular Blogs on the Web.  This list is based on the number unique links acquired in the last six months.

Another great list that focuses on marketing blogs is The Power 150 Top Marketing Blogs by Todd And.  Todd’s rating system is based on:

1. Google PageRank
2. Bloglines Subscribers
3. Technorati Ranking
4. Subjective Ranking by the List Author

There is also a list of over 300 Search Engine Marketing Blogs.  Of course, our favorite search engine marketing blog is right here.

These top blog lists serve two purposes.  First, these lists help us all find the best of the best.  Second, they serve as link bait for these sites.  People all over the Web link to these lists of top blogs and check them regularly for updates. 

Once you have found a few blogs you like, you should check out NetVibes.  They have a great tool that enables you to browse the lastest headlines from your favorite blogs all in one place.  And you can setup different tabs for the different types of blogs you like to read. 

I read over 100 blogs using this great tool on topics ranging from search engine marketing to leadership to blogging.  I think that knowledge is the only thing that separates our Atlanta search engine marketing firm from the competition, so I read all the time.  My favorite blog is Be Excellent from Six Disciplines.

If you need help setting up or marketing your blog, give us a call at 404-541-9780.  Happy reading.