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Google Adds Free, Useful Tool for Paid Search

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Google launched a free app yesterday that allows you to access, edit and manage your adwords search campaigns. Titled “Adwords Express”, the app allows full access into campaigns, allowing you all the management capabilities that you would have on your desktop.

While it is still easier to manage and optimize campaigns on a laptop or desktop, […]

Why You Need a PPC Expert

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Paid search used to be a pretty simple tool for companies to manage but over the last few years Google has made paid search very, very complex. In the old days (early 2000s) you only had a few choices to make when setting up a new account, but my have things changed.

SEO is Harder
Yes, search […]

Google to Mobile-ize New Search Engine Results

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If you have been reading the blog posts here at TwentySix2, you have likely been hit over the head many times with a simple idea, three words long.
Mobile. Is. Important.

Have you been out in public lately? Just about everyone is staring at a phone screen, no matter where you look. Public is starting to feel […]

Google adds another log to the already confusing local listing fire

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Your Google Local Listing used to be easy. You would set up a local listing in Google’s Local Listings for Business Dashboard, mail yourself a postcard pin, and then edit and improve your listing until the end of time.

Then, Google+ happened. And Google wanted to make Google+ a thing. Real bad.
And in order to do […]

Brands & the Future of Links

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When Google noticed that people were using links to take advantage of their algorithm, they starting rolling out a series of their friendly animal named changes. Some sites got punished. A lot of links got ignored. And then what?

The short answer is that content and link strategies now focus on quality over quantity. Links from […]

Atlanta Digital Marketing Agency Ad Spend is on the Rise

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As anyone in digital marketing will tell you, there have been lots of changes in SEO as well as paid search and display advertising in the past year. As an Atlanta digital marketing agency, continue to ride the wave while asking questions such as: “What will Google take away next?” “What platforms strategies or campaigns […]

Google Begins to Limit Paid Search Data – CUE THE JAWS THEME!!

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Search marketers have been quite unsettled for a while now as Google has limited the amount of data available in Google Analytics. They have done so to “protect the privacy” of their users who use the Search Engine while logged in under a Google account. What used to be a wealth of keyword-specific data in […]

Google Rolls Out More Schema Support

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One of the best perks of working at TwentySix2 so far, for me, was getting to attend SMX East 2013 in New York City. SMX East was a meeting of the minds of search marketing, headed by Danny Sullivan and Search Engine Land.

Sure, I got the flu the moment I got on the plane and […]

Google Shopping Campaigns are the Future

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According to Google, shopping campaigns are the future, and PLA campaigns will soon be in the past.

Google Shopping campaigns were introduced to all advertisers running Product Listing Ads (PLAs) in February in an attempt to make PLA set up and management easier. The shopping campaigns do three things:

Offer the availability to browse inventory directly in […]

Get on the Mobile Train. Toot Toot!

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Everyone’s doing it and it’s transforming the way we live, work and play. It’s mobile. Is your company taking all the right measures to ensure your mobile experience is the best for your audience?

It’s no longer the day and age when only adults age 25-35 surf the internet in their free time on a desktop, […]