When we started our marketing agency back in 2001, there were only a handful of Atlanta search engine marketing agencies. My how times have changed! Everyone seems to be trying to get into the SEM business. There are even radio and TV commercials now, which makes me laugh by the way. If you know how […]
Google launched a free app yesterday that allows you to access, edit and manage your adwords search campaigns. Titled “Adwords Express”, the app allows full access into campaigns, allowing you all the management capabilities that you would have on your desktop.
While it is still easier to manage and optimize campaigns on a laptop or desktop, […]
Paid search used to be a pretty simple tool for companies to manage but over the last few years Google has made paid search very, very complex. In the old days (early 2000s) you only had a few choices to make when setting up a new account, but my have things changed.
SEO is Harder
Yes, search […]
If you have been reading the blog posts here at TwentySix2, you have likely been hit over the head many times with a simple idea, three words long.
Mobile. Is. Important.
Have you been out in public lately? Just about everyone is staring at a phone screen, no matter where you look. Public is starting to feel […]
Your Google Local Listing used to be easy. You would set up a local listing in Google’s Local Listings for Business Dashboard, mail yourself a postcard pin, and then edit and improve your listing until the end of time.
Then, Google+ happened. And Google wanted to make Google+ a thing. Real bad.
And in order to do […]
Search marketers have been quite unsettled for a while now as Google has limited the amount of data available in Google Analytics. They have done so to “protect the privacy” of their users who use the Search Engine while logged in under a Google account. What used to be a wealth of keyword-specific data in […]
One of the best perks of working at TwentySix2 so far, for me, was getting to attend SMX East 2013 in New York City. SMX East was a meeting of the minds of search marketing, headed by Danny Sullivan and Search Engine Land.
Sure, I got the flu the moment I got on the plane and […]
According to Google, shopping campaigns are the future, and PLA campaigns will soon be in the past.
Google Shopping campaigns were introduced to all advertisers running Product Listing Ads (PLAs) in February in an attempt to make PLA set up and management easier. The shopping campaigns do three things:
Offer the availability to browse inventory directly in […]