Blog

Kickstarter

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Here is a Kickstarter project we helped a client with that reached its’ 30 day goal of $15,000 in funding in just 6 days. If you’re thinking about running a crowdfunding campaign, TwentySix2 Marketing would love the opportunity to guide you.

Building a successful and compelling Kickstarter campaign requires strategy, content, videos, rewards and social media integration. […]

Employee Skills and Expertise

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At TwentySix2 Marketing, we invest a lot of time, money and energy into employee training. Training for employees varies depending on their position, but we do ask every employee to do some learning on their own by reading 5 books that we think helps set our agency apart from others. We have a complex training […]

Things Just Changed BIG TIME!

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Google just announced that they are doing away with paid search ads along the right rail for desktop computers. This changes everything! Paid search is now more important than ever, and organic search listings (driven by SEO efforts) may be less valuable than ever before.

Here is what’s changed:

PPC ads will only be on the top […]

You Need Leads, Not Followers

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When we started our marketing agency back in 2001, there were only  a handful of Atlanta search engine marketing agencies.  My how times have changed!  Everyone seems to be trying to get into the SEM business.  There are even radio and TV commercials now, which makes me laugh by the way.  If you know how […]

Google Adds Free, Useful Tool for Paid Search

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Google launched a free app yesterday that allows you to access, edit and manage your adwords search campaigns. Titled “Adwords Express”, the app allows full access into campaigns, allowing you all the management capabilities that you would have on your desktop.

While it is still easier to manage and optimize campaigns on a laptop or desktop, […]

Why You Need a PPC Expert

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Paid search used to be a pretty simple tool for companies to manage but over the last few years Google has made paid search very, very complex. In the old days (early 2000s) you only had a few choices to make when setting up a new account, but my have things changed.

SEO is Harder
Yes, search […]

Google to Mobile-ize New Search Engine Results

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If you have been reading the blog posts here at TwentySix2, you have likely been hit over the head many times with a simple idea, three words long.
Mobile. Is. Important.

Have you been out in public lately? Just about everyone is staring at a phone screen, no matter where you look. Public is starting to feel […]

Google adds another log to the already confusing local listing fire

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Your Google Local Listing used to be easy. You would set up a local listing in Google’s Local Listings for Business Dashboard, mail yourself a postcard pin, and then edit and improve your listing until the end of time.

Then, Google+ happened. And Google wanted to make Google+ a thing. Real bad.
And in order to do […]

Brands & the Future of Links

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When Google noticed that people were using links to take advantage of their algorithm, they starting rolling out a series of their friendly animal named changes. Some sites got punished. A lot of links got ignored. And then what?

The short answer is that content and link strategies now focus on quality over quantity. Links from […]

Atlanta Digital Marketing Agency Ad Spend is on the Rise

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As anyone in digital marketing will tell you, there have been lots of changes in SEO as well as paid search and display advertising in the past year. As an Atlanta digital marketing agency, continue to ride the wave while asking questions such as: “What will Google take away next?” “What platforms strategies or campaigns […]