Ads are now labeled as Ads in Google? What is this test Google is running right now?
These bright yellow labels that are showing up to the left of paid search ads are sparking much debate in the PPC world. Many advertisers believe it will lower their CTR. In Google’s defense, this is a limited test and arguing a lower CTR for advertisers won’t be accessible until the full test has been run.
Read more about this new Google Adwords test. http://searchenginewatch.com/article/2309456/Googles-Yellow-Ads-Label-Now-Showing-on-Desktop-Searches
What do you think of the newly rolled out Ads that blend in with the organic search results?
If you find yourself using Google Analytics to monitor your website performance and tend to look up the same metrics each time, it may be a good idea to create a custom dashboard so that all of your wanted key performance indicators can be in one place.
Once you set up your dashboard with the different performance metrics you’d like to view and track on a consistent basis, your stats will be located all in one place. You can easily manipulate how you want your graphs to appear and exclude or include certain parameters for metrics. These are just a few examples of how you can create your own customizable dashboard for Google Analytics to better keep track of your desired metrics.
For more information on how to create and what else your dashboard can include, read more here from Google Analytics.
Recently, I was working on a client’s PPC campaign. We had a very low CTR for one of our campaigns. We checked our ad copy, bidding strategy and several other factors. After doing some more research, we decided we needed to change the landing page that we were sending people to.
Landing pages are critical in PPC campaigns. You want to send people to relevant, useful landing pages that match the link or offer that was advertised. Bad landing pages are sure to lead to high bounce rates.
Here are several important factors to keep in mind when creating landing pages
- Do A/B testing
- Have a clear call to action
- Clear, concise headlines and copy
- Make sure your landing page and copy match your company’s overall marketing campaign (tone, graphics, look and feel)
- Good design (not too busy or distracting)
- Keep the most important messages above the fold
- If your goal is to get visitors to fill out a form do not make the form so difficult to fill out that your visitor bounces.
- Track your goals/conversions
The great thing about internet marketing is that it is extremely flexible. If a certain landing page isn’t producing expected results, you can change it up.
When testing out different landing pages, play with copy and graphics. Once you’ve implemented several different options and tracked conversions, it will be easy to see which ones produce the best results so you can reallocate budget and do further testing.
Bing has started experimenting with ads called Hero Ads on Windows 8.1. Hero Ads are large, very visual ads that are meant to look like landing pages. This is a great example of how you can be creative when designing landing pages as well as ads. Â Check out Search Engine Watch’s article on Bing Hero Ads.
Also, all of us at TwentySix2 would like to wish you all a Happy Halloween!
Liz Coffey on Google+
Googleâ€™s ad extensions display extra business information in your ads such as address, phone number, webpage links or even a coupon.Â The newest add extension from Google is out â€“ reviews. The review ad extension allows advertisers to include third party reviews, rankings and awards to their paid ads.
Reviews must follow Googleâ€™s policies, be under 67 characters and will be reviewed by human-based systems to ensure validity and policy compliance.
To add a new review, click the Ad Extensions tab and choose Review Extensions. You must submit a â€œnew reviewâ€ in your account, specify whether it is a paraphrase or direct quote, and provide source and source URL. It will take a couple days for the review to be approved by Google. And, as always, make sure you use a legitimate review from a reputable source.
This ad extension option can help differentiate your business in campaigns that are competing against a lot of other business bidding for the same keyword. It is also a good idea to use the review ad extensions in conjunction with multiple other ad extensions.
Google has placed extra importance on the use of ad extensions in their latest adwords ad rank algorithm. Using ad extensions can influence ad placement and cost-per-click.
To read more about Google ad extensions, visit Google’s Ad Extensions Support Page.
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Here at TwentySix2, we’ve noticed that Webmaster Tools is continually undervalued by clients. Sure, Google Analytics deserves to get its share of the attention, but it doesn’t provide actionable data as easily or explicitly as Webmaster Tools.
This article we read by Search Engine Watch is a breath of fresh air as it really highlights the most important and useful information in Webmaster Tools as well as where to find it.
Also worth noting is that Bing WMT is often ignored in favor of solely using Google WMT. Granted, Google has a much larger market share, but when a major search engine offers to give you free data regarding site improvements, why not take advantage of it? The two tools have a fair amount of overlap, but each also has sections dealing with different metrics.
Be sure to install both on your site, and check both to see where your site can be improved. Neither one is perfect, but using both together really puts your site issues in context and allows incredible insight into what can be done to fix any indexing or technical issues that may be holding you back.
Read more with the link below!
Travis Jones on Google+
Watch this video from Google’s Matt Cutts explaining how Google will be evaluating the use of rel=”author” moving forward.
Authorship, online credibility and informational and contextual quality have an ever growing sense of validity. This seems to be especially true with how it all ties back these days to Google+. It is obvious that Google has been making the transition from a somewhat anonymous web to more of an identity and reputation engaging digital space for years. As an Atlanta digital marketing agency, we embrace change for our clients and keep track of blogs like this one to keep informed as best practices change.
Check out this blog post I found while searching by Ben Holbrook of the UK based SEO agency Verve Search explaining a very easy way to integrate an authorship tag with a blog to take advantage of a more personalized and identity based web. Blog