admin

About admin

This author has not yet filled in any details.
So far admin has created 23 blog entries.
2703, 2014

Got Google+ Authorship?

By |Uncategorized|

Link your Google+ profile to the content you create.

1. Make sure you have a profile photo with a recognizable headshot and complete your profile. After you’ve completed your Google+ profile, you’ll want to upload a high-quality photo that looks professional. Don’t forget that this picture will show up in the search results!

2. Make sure a […]

703, 2014

The Mobile Site Audit You Need To Do Right Now

By |Website Analytics, Website Design|

We work with a lot of companies to get mobile sites right. Whether we opt for responsive design, a subdomain, or a simplified static version of the site, ensuring that search engines find and index mobile site properly is an important step in any meaningful SEO plan.

Luckily, the people over at Moz have done it […]

503, 2014

Everything You Need To Know About Link Building In Two Minutes

By |Content Marketing, Link Building, Online Marketing|

There are two kinds of people who are afraid of link building in 2014.

People who ignore link building until Matt Cutts has something to say about paid links and press releases
People who thought paid link strategies were ever a guaranteed, long term strategy for gaming the system

And, wherever there’s fear, there’s yet another group of […]

2002, 2014

SEO in 2014

By |Content Marketing, Google, SEO, Social Media|

The SEO industry is constantly changing and evolving. New platforms, devices and ways to share information all have a big implication on how we will continue to optimize sites in the future in the never-ending effort to win Google over. The basic fundamentals – creating useful, relevant, high-quality content as well as acquiring quality links […]

1702, 2014

Why LinkedIn Ad Targeting is Awesome

By |Paid Search, SEO, Social Media|

I started working at my current job in August of 2013. I am still learning tons everyday about SEO and I am still definitely a PPC newbie. Lately, I’ve been getting a lot of great experience managing PPC campaigns – especially in Google Adwords. I’ve been helping manage several PPC campaigns and it truly is […]

702, 2014

Are Keyword Ranking Reports a Thing of the Past?

By |Blogs, SEO|

Everyone is still very interested in checking on keyword rankings for a site, but have keyword rankings become a “shaky metric at best?” A recent post by Cyrus Shepard to the Moz Blog suggests that this may be so. And if this is true, what metrics should we be using to measure success?

Many attribute the […]

502, 2014

Trying to Stay Ahead of Your Competition? You’d Better Be Using Google+ Local

By |Blogs, Local Search, SEO|

 

As a best practice, if you have a local business, in order to have any sort of online local presence, it is imperative that you create and optimize a Google+ Local profile. Jason Decker, author of “5 Tips to Kill the Competition in Local Search,” goes into detail about the direct correlation between optimized Google+ […]

3001, 2014

You’re Telling Me That I Can Appear at the Top of Google by Paying for Ad Space? Yes! And Here’s How You Can Start

By |Blogs|

What’s my budget? Who’s my target? What type of ads should I use? These are all questions you may ask yourself when starting a paid advertising campaign on Google Adwords. These questions, along with many more, are great topics to brainstorm on how you’re going to leverage the best ads to the best target to […]

2801, 2014

Don’t Let Google Stop You from Analyzing Google’s Data: 5 Coping Strategies for “(not provided)”

By |Blogs|

If you’re looking for frequent change in your online marketing life, Google is your go-to source. It’s recent changes with keyword performance privacy makes for reporting a little more difficult. What exactly does this mean? This “(not provided)” is thanks to Google implementing “secure searches.” So, when a user searches for something in Google, they […]

1001, 2014

The Naked Brand, SEO, and Success

By |Content Marketing, Online Marketing, Reputation Management, Search Engine Marketing, SEO|

We all know that the claims of traditional SEO death are about 50% bull. The question is which 50%, and what does it mean for your company’s opportunities to make money through the internet?

While I’ve got some strong opinions on the subject, it’s not always been easy to explain things to clients and prospects. That […]