Link your Google+ profile to the content you create.
1. Make sure you have a profile photo with a recognizable headshot and complete your profile. After you’ve completed your Google+ profile, you’ll want to upload a high-quality photo that looks professional. Don’t forget that this picture will show up in the search results!
2. Make sure a […]
We work with a lot of companies to get mobile sites right. Whether we opt for responsive design, a subdomain, or a simplified static version of the site, ensuring that search engines find and index mobile site properly is an important step in any meaningful SEO plan.
Luckily, the people over at Moz have done it […]
There are two kinds of people who are afraid of link building in 2014.
People who ignore link building until Matt Cutts has something to say about paid links and press releases
People who thought paid link strategies were ever a guaranteed, long term strategy for gaming the system
And, wherever there’s fear, there’s yet another group of […]
The SEO industry is constantly changing and evolving. New platforms, devices and ways to share information all have a big implication on how we will continue to optimize sites in the future in the never-ending effort to win Google over. The basic fundamentals – creating useful, relevant, high-quality content as well as acquiring quality links […]
I started working at my current job in August of 2013. I am still learning tons everyday about SEO and I am still definitely a PPC newbie. Lately, I’ve been getting a lot of great experience managing PPC campaigns – especially in Google Adwords. I’ve been helping manage several PPC campaigns and it truly is […]
Everyone is still very interested in checking on keyword rankings for a site, but have keyword rankings become a “shaky metric at best?” A recent post by Cyrus Shepard to the Moz Blog suggests that this may be so. And if this is true, what metrics should we be using to measure success?
Many attribute the […]
As a best practice, if you have a local business, in order to have any sort of online local presence, it is imperative that you create and optimize a Google+ Local profile. Jason Decker, author of “5 Tips to Kill the Competition in Local Search,” goes into detail about the direct correlation between optimized Google+ […]
What’s my budget? Who’s my target? What type of ads should I use? These are all questions you may ask yourself when starting a paid advertising campaign on Google Adwords. These questions, along with many more, are great topics to brainstorm on how you’re going to leverage the best ads to the best target to […]
If you’re looking for frequent change in your online marketing life, Google is your go-to source. It’s recent changes with keyword performance privacy makes for reporting a little more difficult. What exactly does this mean? This “(not provided)” is thanks to Google implementing “secure searches.” So, when a user searches for something in Google, they […]
We all know that the claims of traditional SEO death are about 50% bull. The question is which 50%, and what does it mean for your company’s opportunities to make money through the internet?
While I’ve got some strong opinions on the subject, it’s not always been easy to explain things to clients and prospects. That […]
